The new way of giving customers satisfactory experiences is planning out each experience. Each customer experience should be a carefully executed event. Only then can people’s attitudes towards your brand undergo positive transformations. Major brands have always used pop-up canopy tents for creating such experiences.
Roadside tents have helped companies create closer connections with their audiences. Most consumers, particularly younger consumers, seek out these brand experiences to form strong opinions about specific brands. Pop-up tents offer brands the chance to host fun activities, host fire sales, introduce new products, and a lot more.
Customized pop-up tents and pop-up experiences have become even more popular in the post-pandemic world. In a time when consumers are extremely cautious about their safety, these tents enable brands to create safe, branded spaces. Here are the key reasons custom pop-up or blue canopy tents are critical for building connections with consumers.
Companies Cannot Travel to Customers Anymore
Since early 2020, the travel budgets of most companies have declined by over 90%. Unless a trip is essential (e.g., servicing of equipment), most companies won’t approve it. That’s why brands should be reaching out to target audiences, especially in local communities, in different ways.
Setting up custom canopy tents in places where your target audiences reside is the perfect solution. Companies can set up safe, socially distant shelters for target customers outside community centers, tourist spots, etc. Many companies are including custom tent marketing in their plans for the upcoming quarters.
Pop-up tents can be transported to different locations. Brands can go directly to their target audiences to deliver “one of a kind” experiences. Company professionals don’t need to travel or ask customers to step out of their comfort zones. Instead, they can build authentic connections inside their custom-printed canopy tents by hosting –
- Mobile tours.
- Booths outside community events (e.g., local sporting events).
- Live product demonstrations on the street.
Custom Tents Provide Customer Safety
Outdoor event tents are typically made of robust fabrics that are waterproof and resistant to UV rays. With branded tents, companies can provide memorable and convenient experiences to their target audiences. Inside the branded tents, companies can create enclosed spaces for their guests where they receive –
- Shade and shelter from harsh sun rays
- Protection from wind
- Protection from rain
- Personalized brand experiences from the company
Custom tents allow customers to enjoy and protect themselves. Meanwhile, these customers also get to learn about the brand.
Event Tents Are Comfortable
Canopy and pop-up tents are very easy to set up. They create spaces for shoppers who want brand experiences, not just the brand’s products or services. These tents are big enough to ensure customers don’t feel cramped or claustrophobic. They are large enough to allow guests to social distance even when they’re inside the close quarters.
Canopy tents have always been great for brands aiming to get noticed at events. Now, smart companies are hosting mini-events with these tents at locations that are convenient and easily accessible to their audiences. That’s why they’re the ultimate tool for brands looking to build authentic connections with their target audiences in 2022!