Six Benefits of Using Amazon Redshift

Finding effective strategies to store the ever-increasing volume of data that plagues businesses both large and small can be a constant struggle for many. Data warehouses are essential in this digital age, but it can be hard to choose the right service when there are so many attractive platforms available for business leaders. Amazon Redshift is one of the most popular and reliable data warehousing solutions for good reason. Companies such as Nokia, Liberty Mutual Insurance, Coinbase, Yelp, and many more take advantage of this cloud-based service. Why is it so popular and does it live up to the hype? We’ll answer these questions as we highlight six benefits of using Amazon Redshift below.


 The scalability of Amazon Redshift is probably one of the most attractive features businesses are drawn to. For most businesses, scaling tends to be costly and complex, especially when it comes to spending money maintaining server space. Redshift is a flexible option and allows you to quickly activate individual nodes of varying sizes. Small businesses could greatly benefit from this feature if they’re looking for better-scaling solutions. Redshift also comes with a concurrency scaling feature, which allows businesses to compute capacity independently and scale storage. This creates much faster query performance times.


 Security is a huge concern for any business with sensitive data, but Redshift offers several different tools that are both robust and reliable. Redshift offers a plethora of security resources including end-to-end encryption, data masking, network isolation, and more. They also offer role-based access control, identity management, and SSL connections for SQL queries. Redshift monitors and secures its cloud structure 24 hours a day with its diverse tool set. Your team gains granular management capabilities and when data is accessible and viewable.

Cost Effective

The low cost of Amazon Redshift is probably one of the most appealing qualities for both large and small businesses alike. Redshift has an on-demand pricing structure and there are no upfront costs. There’s a wide array of pricing models available, but pricing starts at $0.25 per hour for a 160GB DC1.Large node or you can pay $0.85 per hour for a significantly larger 2TB version. Redshift’s cloud infrastructure keeps workloads to a minimum, which means your business is forced to pay for features you don’t use. You also have the option of paying upfront for specific plans to run your clusters and you always have the option of changing your plan if the need arises. Redshift utilizes columnar storage methods which save money compared to more expensive cluster-based services like Hadoop.


The sheer speed of Redshift is another amazing benefit that comes with the cloud-based data warehouse. According to Amazon, Redshift is three times quicker when it comes to processing data than its competitors. Redshift pulls off this speed by distributing its workload across multiple nodes, which work in parallel fashion, in turn optimizing fast data processing. This is one of the first databases with Massive Parallel Processing, which optimizes query performance. Redshift also features machine learning capabilities, which help the platform constantly improve and upgrade itself. Plus, Redshift isn’t limited by memory usage since it has serverless query compilation.

Easy Integration

 Many companies want to take their data to the next level by synching data from Redshift to Salesforce to gain deeper insights. Utilizing an easy-to-use synching service such as Hightouch for synching data from Redshift to Salesforce is a great option. It only takes a few clicks and you’ll be able to schedule your data synch from Redshift to Salesforce in no time at all. Synching data from Redshift to Salesforce will give your team a full picture view of your customer, their needs, and preferences. Headaches related to moving data from Redshift to Salesforce will soon become a thing of the past.

User Friendly

 Another beneficial feature of Amazon Redshift is the simplicity of the platform. The Management Console makes it easy for you to remove or scale clusters with a few clicks and you can add multiple users. Several of the administrative tasks are automated, which makes it easier for your team to manage data in real-time and allocate valuable time to other tasks. There are plenty of guides Redshift provides to users that help beginners get the hang of the features and intuitive interface. Redshift also features data visualization tools, which make it easier for business leaders to make more intelligent decisions moving forward.


 Amazon Redshift has been providing data warehousing services since 2013 and has been a standout platform in the data management space. Redshift comes with several tools and resources, which are highly beneficial for businesses. Redshift is scalable, comes with a wide array of security resources, and the sheer speed is another reason why companies stay loyal to this service. Redshift is also easy to integrate and user-friendly. These are just six benefits of Amazon Redshift that could help any business take their data warehousing needs to the next level.



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