How To Get Your HVAC Business Found On Google

Google is undeniably one of the best platforms available to advertise your business, and for several reasons. First, millions, if not billions, of people use Google every day – your target audience are present there. Second, you don’t have to spend high budgets to get found on the platform. It’s also quite straightforward to use once you get the hang of it. In other words, getting your HVAC business found on Google is only a good thing. 

The challenge is that competition is much tighter in the digital space. There may be several other companies competing for the same audience as you. For that reason, before you start, consider what it is you want to achieve online and set targets for yourself to ensure you get there.  

Below are five practical ways you can get your HVAC business found on Google:

  • List your HVAC business on online directories 

When a consumer is looking for a specific service, one of the first things they do is search for it on Google using a set of keywords. Upon doing so, they’re shown a list of companies offering the service relevant to that keyword. For example, if you enter ‘HVAC contractors’ on Google, you’ll see a list of businesses. These lists are often derived from companies who have registered themselves with relevant online business directories.

Online business directories are platforms that contain a list of businesses and their corresponding information. They’re often organized according to niche, location, size, and products or services offered.  

Needless to say, they are a great way to generate qualified leads. That way, when someone types in the right keyword, your establishment is more likely to appear on the search engine results pages (SERPs). 

Furthermore, listing your business on a directory is also a way to offer information about your company to your audience, such as working hours or reviews, which can help with publicity and branding. 

  • Create A Google Business Profile (GBP) 
How To Get Your HVAC Business Found On Google
NEW YORK CITY, NY – December 1, 2019: Woman trying to book home apartment room in New York City using Airbnb app

Google Business Profile (GBP) is a tool by Google that allows organizations to manage their online presence across the search engine. This includes Google Search as well as Google Maps. Once you verify your business using a GBP account, you can modify the information users can find when they click on your business in Google Maps. 

Other advantages of having a GBP include: 

  • Manage business info. As stated earlier, you can manage the information internet users will see if they search for your business or brand. These may include your working hours, street address, website, or even the products and services you offer. 
  • Analyze your online presence. When you have a GBP, you gain access to metrics that you’d otherwise not be aware of. For example, you’ll know how many people are clicking on your business using Maps or how many internet users are searching for your business. This can come in handy as it provides you with insights you can use for improvement. 
  • Interact with customers. A GBP also allows you to read and respond to reviews from your customers, as long as it’s in a platform that’s in Google’s jurisdiction. 
  • Encourage your customers to leave a review

Unbeknownst to many, a single review on the internet can go a long way in helping you get found on Google. This is because the search engine looks upon reviews favorably.

What this means is that Google would rather show people a business with numerous reviews than those with no reviews at all. Moreover, positive reviews are inherently an excellent way of building trust among your prospects and existing customers. Consider building into your ways of working a means of asking for reviews. You many even want to consider incentivizing people to do so. 

Of course, if you are going to do this, you need to be confident in the quality of your customer service. This is by no means an easy task but can be made easier with the help of industry specific software like the one developed by Jobber. Keep in mind that your HVAC business would need to be in a listing to receive reviews or even queries from customers, which further emphasizes the importance of the above two tips. 

  • Consider starting a Google Ads campaign 

Google Ads is an advertising platform by Google where people can create product listings, service offerings, and, most importantly, advertisements and display them to users that fit their criteria. 

These ads can appear on mobile apps, videos, or in the search engine. It’s practically a guaranteed way for your HVAC business to get found on Google. However, this does come at a price as the ads are not free.

Nevertheless, the fact that it allows you to target a specific audience and guarantee reach is reason enough to try Google Ads with a targeted marketing campaign. There are ways to make it work for you even for businesses with smaller budgets. Be sure to measure each campaign and to take learnings from each moving forward so your approach can be improved each time.

Closing thoughts 

A business will almost always need an online presence if it is to scale up and grow. Not everyone is comfortable working within the digital space so use this to your advantage to leverage Google for your business. Learn from your activity and adapt your campaigns and approaches to identify what works best for you. You don’t always need a big budgets to be successful. 


Related Articles

Back to top button