A Must Know TikTok Stats For Businesses To Enhance Marketing Campaign

TikTok’s creative nature and explosive growth have transformed it into a potential platform for businesses. When you see TikTok from a business perspective, there is a lot you can do on this platform. From promoting your brand, generating brand awareness, attracting new customers to growing your business, it is worthwhile. You can even do more on this platform to reap the potential benefits. But, more importantly, to strategize your business plan, you should know the TikTok stats. Well, by exploring the TikTok stats, you will get a clear idea about the growth of TikTok. Therefore, you can curate the strategy to entice the customer and grow your business. At the same time, you can buy tiktok followers for a broader reach. More evenly, understanding the stat and utilizing the reliable packages while promoting your content will help you perform best and stand ahead of the competitive curve. This article explores the few stats to enhance your business marketing campaign and grow your business drastically. 

TikTok Monthly Active User Base – 1 Billion (As Of January 2022)

TikTok is widely used all over the world, and the stat says that the monthly active user base has reached over 1 billion in a short period. With its innovative features, it stays unique and stays a big social media player worldwide. As per a Statista study in December 2019, 23% of users said they have used or watched TikTok videos. In contrast, 44 percent said they hadn’t, and 33 percent said they’d never heard of TikTok. However, after the COVID epidemic in 2020, more US internet users fully exploited TikTok. Today, these numbers tend to underestimate the true situation. Understanding its immense power, taking advantage of Trollishly in your marketing strategy, and best-reaching thousands of millions of people.

3 Billion Downloads

TikTok has been downloaded over 3 billion times on smartphones globally. It surpassed the one billion-mile download in February 2019 and surpassed the two billion download in April 2020. By mid-2021, it would have been estimated to have surpassed three billion. TikTok is only the sixth non-gaming app to achieve the 3-billion download, and it is the first that Facebook does not own.

TikTok Users Spend 850 Minutes A Month

Users of TikTok probably spend more than 850 minutes every month on this interactive platform. Based on the Statistics report, TikTok users in the United States spend an average of 858 minutes each month using the app. In March 2020, the information provided statistics on the monthly TikTok app user engagement rate in the U. S. alone. If you look at the statistics from October 2019 to March 2020, you’ll see a significant rise in the amount of time the ideal TikTok user spends on the app. In addition, the average monthly usage increased from day to day. 

In An Internet Minute, 167 million TikTok Videos Are Seen

Statista analyzed global online media use for one “internet minute” in August 2021. Users of TikTok are spending hundreds of thousands of hours watching the videos and sending, scrolling, and uploading millions of messages, emails, and SMS throughout that period. Statista discovered that TikTok users access 167 million hours of content on the platform in a single minute. According to Trollishly, TikTok is rolling out new features that intriguingly grabs the users attention and influences them to watch the content. As a result, it helps businesses increase their sales and grow their business rapidly. 

Most Popular Downloaded App In 2020 and 2021

TikTok surpassed all other applications in 2020 when both Apple and Android downloads were considered, with 850 million global downloads. That compares to WhatsApp’s 600 million downloads in the second position. Data from TikTok include Douyin installations in China (It states that quarter of overall downloads.) Noticeably, TikTok led US app downloads with 89 million, defying because Trump threatened to prohibit it. Even more shockingly, TikTok was the most potent application downloaded in India, with 120 million downloads, although being banned from July 2020 ahead.

As per Sensor Tower, TikTok’s adoption peaked in Q1 2020, when it was downloaded 318 million times. The most downloaded month was March 2020, the duration of severe Coronavirus lockdowns.

TikTok will have 745.9 million installations across both app stores in 2021, according to Sensor Tower’s year-end analysis. This was a 24 percent year-on-year decrease from 980.7 million instals in 2020, indicating TikTok’s forceful exit from India, but it was still enough yet for TikTok to lead the download charts in 2021. By Sensor Tower’s 2021 data, Facebook was ranked 2nd. Additionally, Apptopia has provided statistics indicating that TikTok was the world’s most downloaded app in 2021 when considering iOS and Google Play figures, with Instagram coming in second place. TikTok was also the most downloaded app in the United States.

Wrapping It Up

Are you ready to implement TikTok into your marketing strategy? If so, I hope that these stats are helpful to you to get an idea of how TikTok is establishing itself into a great marketing channel and have won thousands of million hearts. However, most of you know that the main user base of this platform is Gen Z, who are the prospective buyers. So understanding the real statistics, reliably strategize your marketing plan to stay ahead of the competitive curve. 


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