Advertising isn’t the only way for your small business to grow. There are plenty of cheap or free marketing strategies for a small business you can do on your own without the help of your local digital marketing agency. Here are the best marketing strategies you should implement ASAP if you want your business to grow and reach more customers.
#1 Set Up (The Right Kind) Of a Website
If you don’t have a website already, make it! Having a website is one of the target marketing strategies for any business. But, it’s also important that you have a customized website with great design and SEO-optimized content so it tops on Google charts. So, if you have a website without that, improve it as that’s massively important.
#2 Make Your Website Mobile-Friendly
Another key marketing strategy for small businesses when it comes to website design is to make it mobile-friendly. Did you know that most people run their searches on a mobile device? If you didn’t, now you know. So, make their search easy and their stay at your website comfortable. That will up your chances of landing a customer!
#3 Go SEO
All successful b2b marketing strategies include SEO. So, go SEO! Whether it’s the content on your website, blogs, or social media, make sure it’s SEO optimized. That will get you a favorable treatment of algorithms and more people will be able to see what you put out online. You’ll get the much-coveted visibility, and with it, new and more customers.
#4 Google My Business Is the Best Free Business Marketing Strategy
If you are looking for the best types of marketing strategies that are free but extremely effective, look no further than Google My Business. This simple, yet effective tool will show anyone who googles your business all the necessary information they need.
So, make sure you use the most of it. Update your address with a map, phone number, email, website, social media accounts, working hours, and a couple of pictures of your place of work. Everything that will make your business within easy reach of your prospective customers.
#5 Stay Connected via Social Media
Social media is the best way to stay connected and not just personally but professionally, too. And what is marketing without forming relationships with your consumers and showing them you care? So, get on popular social media networks and increase your brand awareness. Interact with your audience, show them you care, and you’re there for them.
#6 Run a Blog
Blogging is a great marketing strategy for any business as it satisfies your customers and search engines. Your customers will get what they want – information and advice on topics relating to your field. And search engines will (advisably) get tons of related keywords that will put your blogs on top of Google pages. Win-win marketing solution.
#7 Word-of-Mouth Is Still a Top Marketing Strategy
We’ve come a long way as a society and so is marketing as a field. As some things change, others stay the same. In that way, word-of-mouth marketing remains a top strategy and brings in many new customers, even online. So, focus on your existing customers and provide them with the best experience. Ask your friends, customers, or relatives to spread the word and leave good reviews.
#8 Include Visuals in Your Marketing
Content with relevant images gets 94% more views! This especially goes for social media platforms and their users who have the attention span of a goldfish. So, pair your amazing SEO-optimized content with beautifully designed visuals and capture the attention of people. Then, direct that attention to where you want it – your products or services, and voila!
#9 Give Video Content a Try
Do you know what else also gets a lot of attention? Videos! Whether it’s in the form of Instagram reels, TikTok videos, or Youtube videos, they bring in a lot of views. Depending on what kind of business you run, you can try to integrate video content into your marketing strategies.
Run a moving business? Show your customers how to pack glasses or other difficult stuff. Own a dental office? Show them what they can expect to find if they come to you. Produce something? Show them the production process. People love these kinds of videos and they make brands and businesses seem more relatable.
You Can Always Enlist a Local Digital Marketing Agency
If these marketing efforts seem like too much work and you would rather focus on the core of your business, you can always enlist a local digital marketing agency to help. Digital marketing is the most cost-effective marketing these days and all the resources you put into it will slowly but surely pay off.