15 Benefits of Video Marketing For Small Businesses
Video Marketing is undeniably one of the most impactful and effective forms of advertising across the digital marketing industry. Today, you might stumble across a myriad of video marketing strategies that you can leverage to boost your company sales.
However, finding a strong video marketing strategy is often a challenging task. Marketers must ensure doing thorough research while planning their marketing strategy. That being said, Video marketing offers abundant benefits to brands to ultimately gain optimal success. Explore below 15 prominent benefits of video marketing that’ll convince you why video marketing is the right way to advertise your brand.
- Reach a Larger Audience
Over a large group of consumers prefer getting to know your brand through videos instead of any other form of content. Moreover, videos are proven to be accessible about 60,000 times faster than other forms of content. Reach a rather large group of audience by making videos.
- Get an Edge Over YouTube
YouTube is the very backbone of video marketing. Google is recognized as the largest search engine across the globe. Followed by Google is YouTube. People across the globe make use of tutorials, how-to videos, explainer videos. And so on to educate themselves about certain products and services. Take advantage of this and incorporate video marketing into your advertising strategy.
- Search Engines Favor Videos
Search Engines tend to rate videos better. While YouTube might be one of the most influential social media platforms dedicated specifically to videos, it is only ranked higher on every other search engine. Because videos offer a much more enhanced user experience, they are ranked at the top on most search engines.
- Your Audience Will Most Probably Watch Your Video
Most customers prefer watching videos rather than consuming written content. Reaching your target audience can be quite a challenging task when it comes to marketing. While you can reach just any group of audience, it is important to remember to target a specific group of audience that might most likely invest in your brand. Videos are a great way of doing so.
- Social Media Accounts are effortlessly Compatible with Videos
Most social media platforms that you might come across are largely compatible with videos. Social media platforms are moreover investing themselves in showcasing videos as they are on the rise.
- Videos Are Recyclable
Videos aren’t specifically single-use content. You can transform your videos into several other content forms like GIFs and short clips such as trailers or reels. Thus, they are a versatile mode of marketing.
- Mobile Users Favor Videos
About 33% of tablet users view videos for at least an hour every day. About 28% of this number are smartphone users. These statistics clearly suggest that mobile users prefer watching videos over any other type of content.
- Videos are Ideal for Selling your Product
About 98% of internet users admittedly view explainer videos for learning about specific videos and services. Explainer videos are some of the most influential types of videos that a drastically larger audience consumes for learning about your brand. It is suggested that clients find it much easier to understand a product after viewing its explainer video.
- Videos Offer an Exceptional Conversion Rate
Out of the many benefits of video marketing, it might pique your interest that videos have a drastically good conversion rate. For instance, a video published on your website can play a fundamental role in impacting your SEO. Every website has an average conversion rate of about 4.8%.
- Video Marketing Boosts ROI
Video marketing is known to generate an extensively better ROI than any other form of marketing for over 52% of entrepreneurs. These statistics prove enough of how essential and effective video marketing is when it comes to boosting your ROI.
- Videos Can Significantly Improve Your Email Marketing Strategy
Despite the massive revolution of the digital marketing industry, email marketing is a popular and widely utilized marketing strategy. It works wonderfully in helping brands reach their target audience. Moreover, it is customizable and comprises comprehensive open rates. Combining video marketing with email marketing will only boost your advertising strategy.
- Videos Help You Learn About Your Audience
One of the most promising benefits of video marketing is that it helps you really get to know your audience. You can combine the data that you generated from your social media platforms on posting your respective videos to learn what your audience is looking for. Get thorough insights about your prospective customers with ease.
- Videos Promote Engagement
Videos are well-known for promoting user engagement. Videos are ideal for deeply connecting with your customers and ensuring that they are interested in investing in your brand. Videos are thus a great source of marketing as well as building trust among your customers.
- Brands Can Learn To Stay Relevant
Another one of the most useful benefits of video marketing is that it helps brands stay relevant. Internet users are looking for brands that are up to date with the ongoing trends in the marketplace. Consistent video marketing will only boost your video content and, in turn, help you stay relevant.
- Get an Edge Over Your Competition
Last but not least, brands can use video marketing to stand out in the marketplace by getting an edge over their competitors. Small, medium, and huge businesses can all create some of the most professional, unique, and knowledgeable videos to give tough competition to companies across their field.
Bottom Line
It is no surprise that video marketing has taken over the industry of digital marketing today. Marketers across the world are utilizing several video marketing strategies to stay relevant and boost their business sales.
These were some of the most phenomenal benefits of video marketing that prove how effective video marketing is. You can now use avant-garde editing tools to make high-quality videos to keep your audience engaged.
