Neuroscience team Facebook (((NASDAQ: FB) Recently, stroke victims have regained their ability to speak using a brain-computer interface headset. The person simply tried to speak, and the interface translated the brain’s intent into words-for the first time in history. Shortly after the investigation was completed, Facebook announced in a press release that the team was focusing its efforts away from technology, but will open source software and hardware for external development.
Currently, Facebook neuroscientists are paying attention to wrist-based neural interfaces (that is, bracelets that can read neural signals) for use in VR and AR. Even if the wrist-worn neural interface has a shorter way to market than a headset, it’s difficult to convince consumers to actually buy the product, especially from Facebook. However, the company cannot realize the Metaverse Vision without introducing a wearable interface to the mass market.
Wearables are part of Facebook’s Metaverse puzzle
Facebook’s vision for the Metaverse consists of an interactive shared digital world that can be thought of as the “embodied Internet.” Facebook is a huge believer, so we aim to be known as a metaverse company in the long run, not as a social network. On the verge Interview with Mark Zuckerberg.
In a Facebook post, Andrew Bosworth, Facebook’s vice president of AR and VR, announced that the company will form a new executive team dedicated to building the Metaverse. According to Bosworth, Facebook needs to “build a connective tissue” between the digital and physical worlds to push the boundaries of physics and move easily through the digital world before the Metaverse vision can be realized. I have.
Facebook has a clear plan to make this connective tissue a wearable interface for heads, wrists, and more. The company’s press release on refocusing priorities in neural interface development states that it intends to use a wrist-based interface. For intuitive AR / VR input. That’s why the company’s brain-computer interface was developed with a long-term mindset, while the wrist-based interface is built directly for consumers.
Facebook’s Single Barrier to Success in the Metaverse: Trust
Facebook Before the game In the field of AR / VR technology, the development of wearable neural interfaces is nothing but the cutting edge. This does not necessarily mean that consumers are ready to open their wallets and keep their Facebook machines in mind.
of Business insiderFacebook, the latest digital trust survey of Facebook, ranked last among the nine largest social media platforms in the United States in recognized digital data privacy. Further discouraging Facebook’s Metaverse aspirations was a more specific recent survey of more than 2,000 U.S. adults by Morning Brew and Harris Poll, where consumers saw AR / VR devices. Apple, Google, Samsung, Amazon, also Microsoft From Facebook.
Given this consumer sentiment, bringing the brain-machine interface to market is a very risky concept for the company, at least for now. The company’s wrist-based interface is a good introduction to Metaverse for use with Oculus VR headsets and, in some cases, AR glasses (currently under development under the name Project Aria).
How Facebook Leads Consumers to the Metaverse
Facebook is powerful Growth stock With unmatched networking benefits and state-of-the-art technology, long-term investments are guaranteed for a variety of reasons. That said, every company has its weaknesses. Facebook’s weakness is the public image, which can slow or hinder the deployment of technologies developed by Facebook. The longer it takes the average person to adopt Metaverse-enabled technology, the easier it will be for Big Tech competitors to beat Facebook.
One way Facebook can navigate negative consumer sentiment in the short term is to focus on the Oculus brand instead of the Facebook brand for metaverse-related hardware. This includes, but is not limited to, not requiring a Facebook account login to access. Metaverse via Oculus device. Brands are important when a product hits the mass market, and many consumers find it easier to employ Oculus hardware and interact with the Oculus digital world than to use the same Facebook product.
Most technology-savvy investors will soon associate the Oculus brand with Facebook, but many consumers won’t-Pew Research’s 2019 survey found that WhatsApp and Instagram were launched by Facebook a few years after the acquisition. It turns out that only 29% of Americans can be identified as owned. Completed.
In the long run, Facebook will work to improve users’ ability to control data collection settings, educate users about how and why data is collected, and avoid data breaches and unethical data collection. By doing so, we need to regain public trust in the right way. The infamous Cambridge Analytica political scandal. Otherwise, its reputation will stand firmly between its Metaverse technology and the general public.
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Why Facebook Abandoned Mind-Reading Neural Interface
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