What Is A Product Roadmap

Are you struggling with business growth and haven’t lately progressed? If yes, then you need to look out for your business dealings and the actions taken place through the overall process within, primarily keeping an eye on your product’s journey. For that, you must establish a Product Roadmap.

Typically, the product manager is responsible for creating a product roadmap. They put it together according to the company’s vision and strategy and then listened to the other production teams. However, you must be aware that business detailing is usually done through presentations. Since the Product roadmap is part of business development, you’ll be presenting it the same way.

Hence, to make the best presentations, SlideModel can serve as a helping hand in your business detailing. Through it, you get access to templates that aid in leveraging your presentation in means of looks and understandably present the complex data, even in the given case.

Before we get into its factors, let first learn about the actual roadmap and why it is important.

What is a Product Roadmap?

A product roadmap is a high-level graphical representation of the direction that a product offering will take over time. It outlines why you’re doing something, what you’re doing and what you’ll be generating as a result of it.

Why do we need a Product Roadmap?

Product roadmaps help you ensure that everyone in your company is on the same page regarding business objectives, certainly to the product. They entail a broad picture of the product. It determines and highlights the areas where attention is required. Moreover, aligning priority areas with the company’s vision and strategy. Besides this, a product roadmap enables you to get feedback and agreement on the strategy and encourages participation in the process. When a product is road mapped, it becomes a flexible, adaptable document that may alter when the company’s priorities or market conditions change.

Factors of a Product Roadmap:

You can rely on a roadmap template to avoid the hassle whenever you aim to make one for yourself. First, however, you must ensure that the following factors are covered in your product roadmap:

1. Strategy:

When you establish a product, you require major stakeholders to understand the project’s ultimate business aim. Then, demonstrate how that particular product will benefit the company and how it will fit into the overall strategy. Having all these elements in place will allow you to keep the plan on track and consistent.

2. Markers:

Markers are crucial when it comes to managing everything and keeping everyone in touch with punctuality. Even if you don’t have exact dates, understanding where the markers are to measure the project’s development is critical to move forward. In addition, having markers visible allows others to check on timelines whenever they lose track of it, ensuring not to miss the deadline.

3. Requirements:

Before finalizing the objectives of your product, you must gather all the details. It would be great if you spoke with your sales and customer service teams because they deal with your customers. Hence, they understand them better. Learn how your customers feel about your current products, what they want, and any other feature requests they have. Doing so will assist you in determining which features should be prioritized in future product releases.

4. Product Vision:

Product Vision puts your organization on the road to developing a product strategy which makes it an essential factor. It is a vision of what is sought as well as the potential it possesses. It helps in executing the process of creating a product roadmap better as it allows you to plan for the future, describing your ideal product.

5. Product Plan:

A product plan is a method by which the company’s plan will be carried out. It informs you about details as the project progresses. Hence, prioritize, set precise goals and an estimated time to achieve them. Plan efforts on a quarterly or monthly basis to ensure they are completed on schedule. Dates, in general, are useful but do not set them in stone; make it flexible and open for constant innovation as per the requirement.

6. Metrics:

Ascertain that all teams are aware of the metrics and that they are all measuring things in the same way. Everyone should speak the same language so that there is no confusion about what is being measured.


Summing up with the hope that the above information might have cleared your thoughts regarding the product roadmap. We did our part as we provided you with your concern subject; now it’s your turn to imply it. We assure you that establishing the product roadmap will lead you to success as it enables you to keep track of everything. Moreover, doing so helps you implement and alter your strategy better and as per the convenience and requirement.

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