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Virus-reduced Milan Fashion Week begins with 16 shows | Lifestyle

Milan (AP) — Milan’s fashion house paved the way from a pandemic, including this month’s men’s wear calendar, packed with live events enough to seduce fashionistas to rebook transatlantic flights. .. But that was before the surge of Omicron.

A preview of Milan Fashion Week Fall / Winter 2022-23 was held on Friday, due to pandemic restrictions as Italy’s virus infection counts hit record highs almost every day, with significantly fewer physical events than originally planned. , Access to them is severely restricted.

Global powers such as Zegna, Fendi, Dolce & Gabbana and Prada will continue to host live shows, but Milan’s flagship Giorgio Armani has completely canceled and other brands have abolished digital runway shows. Over 40 planned live events have been reduced by a quarter, and 16 live runway shows are underway with physical presentations.

“The positive thing is that many important brands have decided to hold a runway show, which is a good sign,” said Carlo Capasa, chairman of the Italian National Fashion Chamber of Commerce. “Fashion is Italy’s second most important industry. We need to live with this virus and we have to find a way to keep people healthy while working so that the industry can continue to work. It’s important to remember that it doesn’t. “

Paris has also confirmed a streamlined selection of runway shows from January 18th to 23rd, followed by haute couture. London has canceled the January calendar. This is combined with the February Women’s Preview.

The Italian fashion scene has been hit by a pandemic since Italy recorded the first case of a locally transmitted virus in the west in the midst of Fashion Week in February 2020. Fall / Winter 2020-21 collection from the Sky Theater.

The digital trend continued until the spring-summer 2022 women’s clothing preview last September, with a few live runway exceptions. At this time, the vaccination rate, in principle, announced a return to the live show, despite the limited number and social distance. It was enough to provide the promise that some fashionista, close to the pre-pandemic number, could re-fill the runway seats and directly distinguish whether the glittering fabric was silk or satin.

In this edition, travel restrictions and concerns mean that many editors and buyers who intended to travel to Milan this month have canceled, especially from the United States, Capasa said. In addition, the important fashion markets of Asia and Eastern Europe, Swath, carry out vaccinations not approved by European health authorities, limiting travel to Italy.

To attract travelers, luxury brands like Brunello Cucinelli and Kiton have added physical presentations to their digital shows.

Current health guidelines require fashion houses to allow all guests 4 square meters (a little over 40 square meters). This is a space that used to be 8 square meters. In many cases, it means something like a tenth of the pre-pandemic audience, requiring a tough phone call, even if few people travel.

In addition, a more protective FFP2 mask is needed, and those who need it can take advantage of quick testing. The venue will be completely disinfected before the show.

In terms of fashion, the pandemic is currently in its eighth season. Capasa said he was happy that the outbreak had never been tracked during Fashion Week.

“We need to learn to live with this virus and stay vigilant about our behavior,” Capasa said. “If we learn something, it means we need to think very quickly and adapt to the situation.”

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Virus-reduced Milan Fashion Week begins with 16 shows | Lifestyle

Source link Virus-reduced Milan Fashion Week begins with 16 shows | Lifestyle

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