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‘Stray’: How a virtual orange tabby helps a real cat | Lifestyle

Talia Beatty – Associated Press

NEW YORK (AP) — New video game sensation Stray’s virtual cat hero does more than meander along rusting pipes, jump through unidentified sludge, and decipher clues in an abandoned city. . The bold orange tabs are also useful for real-world cats.

Thanks to online fundraising platforms, gamers are playing “Stray” while live-streaming it to viewers to raise money for animal shelters and other cat-related charities. The game’s publisher, Annapurna Interactive, also promoted “Stray” by providing two cat rescue and adoption agencies. Collect copies of the game and draw lots to rent out cat cafes in New York.

Live-streaming gameplay for charity is nothing new, but “Stray,” which quickly resonates among cat lovers, is a rarity. Streaming According to his platform, he was the 4th most watched and broadcasted game on Twitch on the day it was published.

Viewers will see players navigate an adventurous cat through a dilapidated industrial landscape, balancing on railings, walking on keyboards, knocking objects off shelves, and more. Watch as you solve puzzles and avoid enemies.

About 80% of the game’s development team are “cat owners and cat lovers”, with one creator saying that a real-life orange stray dog ​​and his own cat inspired the game.

Swann Martin-Raget, producer at game studio BlueTwelve in Montpellier, Southern France, said: .

Annapurna Interactive reached out to the Nebraska Humane Society before the game’s July 19th launch and jumped at the opportunity, said marketing specialist Brendan Gepson.

“The whole game and the whole culture around it depends on the love of cats,” Gepson said. “It fit the shelter and our mission very well.”

The shelter got 4 copies of the game, solicited a $5 donation, and entered the raffle to win one. In his one week, Gepson said, he raised $7,000 and the majority of the 550 donors were first-time donors, including donors from Germany and Malta. The company also donated his $1,035 to the shelter.

“It was really mutually beneficial,” Gepson said. “They got some very good PR out of it, and we got a whole new donor base out of it.”

Annapurna also bought Meow Parlour, a New York cat cafe and adoption agency, over the weekend for $1,000. Attendees who booked were able to purchase “Stray” themed merchandise and play her game for 20 minutes surrounded by cats. (This game also attracts cats, video on social media shows. )

Jeff Legaspi, marketing director at Annapurna Interactive, said it makes sense that the game’s launch would “have a positive impact and hopefully raise awareness about adopting a new pet rather than buying one.” I said yes.

Annapurna declined to disclose sales or download numbers for the game available on the PlayStation and Steam platforms. No.1 Purchase Game last two weeks.

The North Shore Animal League America, which rescues tens of thousands of animals each year, has seen no increase in traffic from its games. Gamer Thanks $800.

Luckily, the shelter had just profiled to the platform Tiltify. This allows nonprofits to receive donations from video streams the week the game launches. The player sent donations to the shelter, beating his first goal of $200.

Carol Marchesano, senior digital marketing director at Rescue, said: However, organizations typically need to contact online personalities to coordinate livestreams, which can be a lot of work.

About nine of Tiltify’s campaigns mention a game called “Stray,” said the company’s CEO, Michael Wasserman. JustGiving, who also promotes his stream Charity Live, says he has identified two campaigns for the game.

Gepson from Nebraska reached out to an online charity live stream named TreyDay1014 in Omaha. Trey, who asked not to reveal his last name, has two cats, one of which he adopted from a shelter.

Last week he told viewers Watch live on platform Twitch When his cat character tapped another cat’s tail and danced along the railing.

“It would upset me to see my cat doing this outside,” Trey said as his character jumped a dangerous distance. Moments later, a rusty pipe breaks, plunging Tubby into the darkness.

“Poor baby,” Trey said solemnly.

There was a $25 donation after the fall, and in about 30 minutes, Trey had raised over $100 for a shelter in Nebraska. By the end of four and a half hours of play, donations totaled him $1,500. His goal was to collect $200.

“This allows us to use this platform for a lot more than just playing video games,” said Trey.

AP business writer Matt O’Brien contributed to this report.

The Associated Press’s philanthropic and non-profit coverage is supported through partnerships with AP and The Conversation US and is funded by Lilly Endowment Inc. AP is solely responsible for its content. For all coverage of AP’s philanthropic efforts, please visit: https://apnews.com/hub/philanthropy.

Copyright 2022 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.



‘Stray’: How a virtual orange tabby helps a real cat | Lifestyle

Source link ‘Stray’: How a virtual orange tabby helps a real cat | Lifestyle

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