Tech

RTB House collaborates with Oracle Moat to measure and enhance advertising

RTB House, a global company that provides cutting-edge marketing solutions to top brands and agencies around the world, today announced a partnership with Oracle Moat Measurement. solution. Combining Oracle Moat’s accurate measurement tools with deep learning can significantly improve campaign performance.

“In collaboration with RTB House, advertisers leverage advanced attention metrics to see how consumers are involved in advertising across channels and devices to build more effective campaigns. And ultimately bring better business results. ”– Mark Kopera, Product Manager, Oracle Moat.

Oracle Moat provides essential solutions for measuring advertising effectiveness, including validation and attention, reach, frequency, and real-time lift measurements. Historically, RTB House has monitored the results of video and display branding campaigns at multiple levels. However, the integration with Oracle Moat provides more accurate metrics for advertisers to track and rate their campaigns.

“With endless media choices on many platforms, advertisers are under unprecedented pressure to provide transparency and insights into campaign performance,” said Mark Kopera, Product Head of Oracle Moat. “In collaboration with RTB House, advertisers can leverage advanced attention metrics to see how consumers are involved in advertising across channels and devices, making it more effective. You can build and deliver campaigns and ultimately deliver better business outcomes. “

Initial integration testing showed that the campaign run by RTB House in connection with the Oracle Moat benchmark provides better impression quality than the benchmark in a brand-safe environment. By providing access to hundreds of metrics, the company can assure clients that every impression creates value.

RTB House’s first-party database full-funnel marketing solution leverages deep learning to realize real-time consumer stages within the sales funnel for relevant user communication. A state-of-the-art approach to marketing communications enables marketers to build more lasting brand awareness and deeper customer connections at all stages of a consumer’s purchasing path.

“RTB House believes that deep learning technology will play an important role in the future of online advertising,” said Oukas Abgarovich, head of new products at RTB House. “Working with measurement providers such as Oracle Moat gives our customers independent evidence that our deep learning-powered advertising solutions are superior to any other solution on the market today and in the cookieless future. We aim to provide it. “

RTB House collaborates with Oracle Moat to measure and enhance advertising

Source link RTB House collaborates with Oracle Moat to measure and enhance advertising

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