The “advanced TV” sector, which consists of premium TV technologies such as WOLED, QD displays, QDEF, dual-cell LCDs and 4K / 8K MiniLED, has recently shown significant growth, with first-quarter shipments year-over-year. Increased by 70%. , 3.8 million units.
according to it New reportReleased on Wednesday by the Digital Supply Chain Consultant (DSCC).
According to the DSCC’s Quarterly Advanced TV Shipment and Forecast Report, large TVs performed very well in the latest quarter.
“In 2020, we found that the small screen sizes of advanced TVs recorded the highest profits, but in the first quarter of 2021, everything was about maximum size,” said DSCC. I will. “75 advanced LCD TVs” increased by 158% year-on-year to 336K, and advanced LCD TVs over 75 increased by 103% to 123K. Organic EL TVs over 77 inches increased by 430% to 85K, surpassing the cumulative volume in this category for all years through the end of 2019.
On a revenue basis, the industry’s revenue from advanced television increased 73% year-over-year to $ 5.2 billion.
And some of it was from a larger screen. Advanced LCD TV revenues increased 105%, 75-inch and larger TVs increased 106%, while 77-inch and larger OLED categories increased 358%. ”
“Samsung also leads the industry in revenue sharing for advanced TVs … but Samsung’s revenue sharing peaked at 55% in the first quarter of 2020 and then fell 13%,” the company said. It was. LG and TCL have earned a revenue share, among other things, at Samsung’s expense. LG’s share increased to 28% in the first quarter of 2021 and increased by 7% from a year ago. It was third in the previous year, close to Sony at 7%. ”
In terms of region, North America and Western Europe remain the largest markets for advanced television, accounting for 64% of the market for this technology. In North America, Samsung leads the market.
“In North America, Samsung has a dominant position in its large screen product portfolio, but its share is declining as competitors increase their share in both Advanced LCDs and OLED TVs. “LG increased Y / Y shipments of Advanced TVs to North America by 156%, increasing its unit share to 20% and revenue share to 27%. TCL has growth potential in the North American advanced TV market. Continued to grow as a unit, rising from a 4% share in the first quarter of 2020 to a unit share of 12% in the first quarter of 2021, surpassing Vizio in units to take third place, perhaps even more impressive. , TCL overtook Sony at 13% of NA’s revenue, based on the strength of sales of MiniLED TVs. ”
The National Interest technology writer Stephen Silver is a journalist, essayist, film critic, and contributor to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, Jewish Telegraphic Agency, Living Life Fearless, Backstage Magazine, and Broad. .. Today’s street reviews and splices. Stephen, co-founder of the Philadelphia Film Critics Circle, lives in the suburbs of Philadelphia with his wife and two sons. Follow him on Twitter @StephenSilver.
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