Professional athletes will be substitutes in vaccination battles | Health

By ANDREW DALTON-AP Entertainment Writer

Los Angeles (AP) — Pandemic Era Saga This week’s Australian tennis star Novak Djokovic is just one of them. Professional athletes who refused to be vaccinated were placed on the center court in a larger contest as a well-known face becoming a surrogate player in the accelerating global cultural battle for COVID. Jab.

This is a cultural issue, not a number issue. The majority of players in professional sports organizations are vaccinated (more than the entire US population) and implicitly or explicitly accept evidence of their safety and efficacy. But a handful of prominent opponents represent a new frontier in what some experts call the “oversized role of sport” in social conversation.

“We are looking to sports to give answers and clarify problems in a larger culture,” he said. Robert T. Hayashi, Associate Professor of American Studies specializing in sports history at Amherst College, Massachusetts. “Often the most detailed conversations that occur in culture and the media are about sports.”

Their centrality is not necessarily because they are exceptional, but because they act as avatars for all of us.

“They are all different individuals. They have different approaches,” he said. Sports Research Center in Society At Northeastern University. “Athletes aren’t really any different from humanity as a whole,” he says.

And in that sense, they are affected by the same or false information as other people, the same receptivity and stubbornness.

“We live in a world that is really far from the central set of facts,” says Lebowitz. “None of these athletes is impervious to all the information that reaches them around the world, or to the departments we have.”

People such as Irving, Rogers, and Djokovic are at the center of the conversation, but they may not actually be driving it. In its short presence, the COVID vaccine has been rapidly driven by an elite group of divided political and cultural issues.

Professor at St. Mary’s University in Kansas “Celebrity Influence: Political, Persuasive, and Problem-Based Advocacy” These are the topics that celebrities may actually be the least upset.

“The kind of problem they don’t really have influence on is the traditional wedge problem,” says Harvey. Wedge problem. “

After that, the well-known voice becomes different. Amplifiers, opinions are used as feed for existing discussions, not as real influential agents.

“People who have a particular belief that they want to promulgate positively … they’re going to grab these athletes as spokespersons for their purposes,” says Lebowitz.

But that doesn’t necessarily mean that the famous voice has no real effect. Harvey says celebrity personal connections to the problem can be important and can draw attention.

Example: Katie Couric, the host of the “Today” show, underwent colonoscopy in 2000 after her husband died of colon cancer. The number of such surgeries increased significantly in the months that followed. And Elton John, who is talking to the LGBTQ community in particular about LGBTQ issues, may find himself listening more than anyone else.

With the same logic, enthusiastic fans of teams like the Green Bay Packers may be more likely to hear vaccination opinions from well-known local players like Rogers. And the opinion of black athletes could gain more traction in the African-American community, especially when taking advantage of the history of medical abuse.

“They can feel some kind of lack of trust. Tuskegee experiment “Forced sterilization for colored women,” says Hayashi. “In these situations, these IDs will not be removed.”

Djokovic’s stance could resonate with Serbian athletes in their home countries as well, given their role in the conflict in Europe in the 20th century.

“For Djokovic, a Serbian community who plays their role in Europe and shows how they have been presented as bad guys, he is certainly part by claiming a kind of national pride in his standing. Can be a symbol of the people of the world, “says Hayashi.

Sport has always been inseparable from politics and public conflict, but there have been major changes in the last few years as Michael Jordan has made public neutrality an important part of his brand on all non-sport issues. did. Today, there is little hope of advocacy, especially with the precedent set by the Colin Kaepernick protest and the embrace of many athletes responsible for Black Lives Matter.

“We expect so many of them. We ask them to heal their hatred and wounds. And now we expect swells from them regarding public health.”

These expectations were raised through the cultural crucibles of the Trump era. Harvey, as a businessman, reality check star, and general celebrity, says he was “defined by celebrity advocacy” under the president who helped himself build the concept of celebrity voice. He became an American bully in the 1980s, 1990s and 2000s.

“I think the lesson of the story that celebrities are learning is where you have to be on your side,” says Harvey. “Today, if you aren’t standing by, people won’t think you don’t have a spine.”

Athletes do not necessarily feel the pressure to always think about the children they are influencing, but the expectation that they will continue to be role models for young people has continued since the early days. As it remains embedded in the culture. A mega celebrity in sports like Babe Ruth over a century ago.

“There’s a lot we see in society. Sports are the crucibles that shape young people, and we value, sacrifice, strive, set goals, work hard, and set goals. It’s a crucible to learn how to make this form of youth and morality. Hayashi says, “If you look at this kind of person, you’ll find this kind of terrible laughter. Disciplined violinist, art. Can’t you get it from being a home, a writer? “

Follow Los Angeles-based AP entertainment writer Andrew Dalton on Twitter.

Copyright 2022 AP communication. all rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.

Professional athletes will be substitutes in vaccination battles | Health

Source link Professional athletes will be substitutes in vaccination battles | Health

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