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Milan (AP) — Italy’s antitrust authorities on Thursday gave Amazon € 1.13 billion (1.3 billion) for abusing its dominant position over independent sellers on its website in violation of European Union competition rules. I was fined (dollars).
Fines are one of Europe’s largest leverages against online retail giants, spreading especially in Italy during the blockade of the coronavirus and allowing residents to go to stores to buy items they consider unnecessary. lost.
Amazon “strongly opposed” this decision, appealed, and called the fines and proposed remedies “injustice and imbalance.” He said more than half of Italy’s annual sales come from small businesses that have access to other channels to sell their products.
Italy’s AGCM officials say Amazon is demanding that third-party sellers use its own logistics service called Fulfillment by Amazon, harming its competitors and strengthening its position. I did.
E-commerce giants also prevent third-party sellers from accessing Amazon’s Prime Loyalty Program. This makes it easy to sell to over 7 million most loyal and most spending consumers.
This means that such sellers are also excluded from special events such as Black Friday, Cyber Monday, and Prime Day offers, making it less likely that the seller’s item will appear as a “Featured Offer.”
“Surveys have shown that these benefits are essential to raising awareness, increasing sales, and successful seller offers on Amazon.it,” regulators said.
Authorities have ordered Amazon to grant sales benefits and visibility on Amazon.it to all third-party sellers who can meet the criteria for Prime services that need to be published.
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Italy has fined Amazon $ 1.3 billion for harming outside sellers. WGN Radio 720
Source link Italy has fined Amazon $ 1.3 billion for harming outside sellers. WGN Radio 720