Inter Milan announces sophisticated new brand change with Bureau Borche

The closed-door 2020/2021 football season will be forever remembered by fans around the world, regardless of team situation.In Milan, Italy, the club will end with a loyal look at Internazionale, which will be celebrated in May for all good reasons. Scudetto In 10 years. Off the pitch, things look rosy.

Today, Inter Milan presents a fresh visual identity as a play of “I”, consistent with the story riffing its initials “IM”. It’s a smooth, streamlined aesthetic suitable for the times. A fresh look in the digital realm where the club has reached an unprecedented audience around the world.As far as Serie A is concerned, I feel that the current generation is closer than ever. Soccer italy In the golden age of the 90’s, despite a totally disappointing performance in European competition.

“I really like the new logo, which is modern, but at the same time respects the tradition and historical value of the club,” Inter superstar number 10, Lautaro Martinez, explains to . “I’m happy to experience this important change first hand. It will delight fans of all generations.”

The launch includes teammates such as Romelu Lukaku, Achraf Hakimi and Ashley Young, as well as club legends Javier Zanetti and Marco Materazzi, who won the Champions League. The forever stylish club can also call on celebrity fans such as Matthew Williams and skateboarder Guy Mariano.

The coat of arms update was handled by Mirko Borsche, a graphic design legend in a Munich-based design house. Bureau BorcheNotable projects in recent years include brand changes such as RIMOWA, Balenciaga, and of course .

In its 113-year history, the Inter logo has appeared in many forms, and finally the biggest change has taken place. 2014.. “The focus is on the letters I and M, which are preserved from the original design of Giorgio Muggani and are surrounded by classic concentric circles,” read the club’s statement. “On the other hand, the letters F and C remain in the club’s name and identity, FC Internazionale Milano. The colors are [the club’s founding] On March 9, 1908, it became more vibrant and vibrant. “

The new logo will appear on the Inter jersey for the first time next season. IM line can shop at Official club store At this point. The very limited Nike Air Force 1 will also be released to celebrate the new era. We’ll talk more about this later.

Inter Milan announces sophisticated new brand change with Bureau Borche

Source link Inter Milan announces sophisticated new brand change with Bureau Borche

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