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Four top-class digital marketing stocks owned in 2021

As the demand for online marketplaces grows, companies are increasing their digital footprint. This trend is also increasing the focus on digital marketing. As a result, we believe that Adobe (ADBE), América Móvil (AMX), Interpublic Group (IPG), and TEGNA (TGNA), which promote digital marketing, could be big winners. Let’s take a closer look at these names.

Digital advertising is gaining momentum as companies focus on establishing or expanding their digital presence since the outbreak of the COVID-19 pandemic last year. The rapid shift from traditional advertising to digital marketing has attracted the attention of investors around the world. This is the iShares Evolved US Media and Entertainment ETF (IEME) SPDR S & P 500 ETF Trust (spy) 45.1% increase.

Companies may invest heavily in digital marketing platforms in the future, as online shopping will become the preferred option over traditional physical stores.This is the global digital marketing market Grow at a CAGR of 17.6% over the next 5 years It will reach $ 807 billion by 2026.

Given the solid growth prospects of the industry, digital marketing facilitator Adobe Inc. (ADBE), América Móvil, SAB de CV (AMX), Interpublic Group of Companies, Inc. (IPG), And TEGNA Inc. (TGNA) This year has the potential to bring solid returns.

Adobe Inc. (ADBE).

ADBE operates as a diverse software company. It provides digital marketing and media solutions around the world. The company operates in three segments: digital media, digital experience, publishing and advertising. We provide products and services directly to corporate customers through Salesforce and local field offices, and to end users through the app store and the adobe.com website.

On April 27, ADBE will enable brands to activate known and unknown customer data to manage their entire customer profile and move seamlessly in one system, without the need for third-party cookies. Introduced the Next Generation Real-Time Customer Data Platform (CDP). .. In the future, third-party cookies will no longer be supported by browsers, so by adopting a first-party data strategy, businesses will be most relevant and personalized using only the information that their customers choose to share. You can provide your customers with a unique experience. ADBE expects the industry’s first CDP to generate high demand from a variety of companies.

Also in April, ADBE and FedEx Corporation (FDX) Announces a new multi-year collaboration that begins with the integration of Adobe Commerce with ShopRunner, a subsidiary of FDX and a major e-commerce platform. This integration gives ADBE merchants access to post-purchase logistics intelligence for FDX. This gives you better management of shipments and logistics, increasing demand, reducing costs, and providing customer insights to take advantage of e-commerce growth.

During the first quarter of fiscal year 2021, which ended March 5, ADBE’s total revenue increased 26.3% year-on-year to $ 3.91 billion. The company’s gross profit was $ 3.46 billion, an increase of more than 31% over the same period last year. ADBE’s non-GAAP operating income increased 46.9% year-over-year to $ 1.83 billion. Non-GAAP net income was $ 1.11 billion, up 36.9% year-on-year, while non-GAAP EPS was $ 3.14, up 38.3% year-on-year.

The $ 2.82 consensus EPS estimate for the quarter ending May 31 represents a 14.7% improvement over the previous year. ADBE exceeded Street EPS estimates in each of the following four quarters. The $ 3.73 billion consensus revenue estimate for the quarter represents an increase of 17.9% over the same period last year. Analysts expect equity EPS to grow at an annual rate of 17.5% over the next five years. ADBE has risen 32.2% over the past year, ending yesterday’s trading session for $ 482.74.

ADBE’s powerful fundamentals POWR rating.. The stock has an overall B rating, which is equivalent to purchasing it through our proprietary rating system. The POWR rating is calculated taking into account 118 different factors, each factor being optimally weighted.

The quality of the stock is A grade and the sentiment is B grade. We also evaluated ADBE’s value, growth, stability and momentum.click Here Access all ADBE ratings.

ADBE is ranked 25th out of 125 stocks. Software application industry.

Click here to see the 2021 Software Industry Report

American Mobile, SAB de CV (AMX).

AMX is a Mexico-based company that provides telecommunications services around the world. The company offers mobile and fixed-line voice services, wireless and fixed data services, Internet access and pay TV, equipment, accessories, computer sales, and other related services. We sell our brand to retail customers through our network of retailers and service centers and to our corporate customers through our sales staff.

On February 23, AMX’s wholly owned Dutch subsidiary América Móvil BV completed the issuance of approximately € 2.10 billion ($ 2.56 billion) of preferred unsecured bonds that could be exchanged for common stock of Koninklijke KPN NV. $ 2.69 billion) could be used for AMX general corporate purposes.

AMX’s total revenue from the Peruvian segment for the first quarter of fiscal year 2021, which ended March 31, was $ 1.44 billion ($ 388.17 million), an improvement of 11.5% over the previous year. Total revenue from the Columbia segment was $ 3.55 trillion ($ 96 billion), an increase of 9.8% from the year-ago quarter. The company had a net profit of $ 1.81 billion ($ 89.05 million) in the first quarter and a net loss of $ 28.86 billion ($ 1.45 billion) in the first quarter of 2020. Revenue per ADR was $ 0.03. Loss of $ 0.44 in the year-ago quarter.

Analysts expect AMX EPS to improve by 15.4% to $ 0.30 compared to the quarter ending June 30, 2021. In addition, the $ 12.20 billion consensus revenue estimate for the quarter represents a 13% year-on-year increase. Analysts expect equity EPS to grow at an annual rate of 9.3% over the next five years. AMX closed yesterday’s trading session at $ 14.96, a surge of 22.4% over the past year. Inventories have plummeted 15.2% in the last nine months.

AMX’s POWR rating reflects this promising outlook. The overall B rating of a stock is equivalent to a purchase through the POWR rating system.

This strain is also B grade in value, stability and quality. In addition to the POWR rating grades highlighted here, you can see AMX’s rating for growth, momentum, and emotion. Here..

AMX is ranked 7th out of 51 stocks with a B rating Telecom-Foreign industry.

The Interpublic Group of Companies, Inc. (IPG).

IPG provides advertising and marketing services to companies around the world. The company offers consumer advertising, digital marketing, communications planning and media purchasing, public relations, professional communications areas, and data management services.

On May 11th, Primis, a video discovery platform for global publishers owned by IPG and Universal McCann, was released. Sellers.guideAn industry-wide initiative designed to bring a high level of transparency to the advertising technology ecosystem. With the recent widespread adoption of ads.txt files, this automation tool provides simple and useful feedback to help publishers and buyers fight fraudulent use of ads.txt files and establish a digital programmatic supply chain. I will. This avoids fraudulent resale, domain spoofing, delays and revenue. loss. The company expects the platform to sell well in the near future.

In an announcement on May 7, IPG Mediabrands, the IPG Media and Marketing Solutions Division, announced that it would invest at least 5% in black-owned media by 2023. After the successful launch of Equity Upfront earlier this year, the investment needs to further drive innovation and growth, providing brands that reach a diverse audience in a supportive and meaningful way.

IPG net sales for the first quarter of fiscal year 2021, which ended March 31, were $ 2.03 billion, an improvement of 2.8% over the previous year. The company’s operating profit was $ 243 million, up 220.2% from the year-ago quarter. Non-GAAP net income was $ 177.4 million, up 301.4% year-over-year. Non-GAAPEPS was $ 0.45, up 309.1% year-on-year.

Analysts expect IPG EPS for the quarter ending June 30, 2021 to be $ 0.41 up 78.3% year-on-year. This exceeded Street’s EPS estimates in each of the following four quarters. Analysts forecast IPG revenue of $ 2.07 billion this quarter, an increase of 11.6% over the same period last year. Equity EPS is expected to grow 14.1% annually over the next five years.

IPG has increased by 111.9% over the past year and 75.3% over the last nine months. Yesterday’s trading session ended at $ 32.57.

It’s not surprising that IPG has an overall B rating, which is equivalent to purchasing with a POWR rating system. There are B grades of growth, momentum and quality. Click to see additional POWR ratings for IPG sentiment, value, and stability. Here..

IPG is ranked second among 14 stocks. Advertising industry.

Tegna Inc. (TGNA).

TGNA is a media company that operates television stations and distributes television programs and digital content. The company also owns multicast networks such as True Crime Network and Quest. Its TEGNA Marketing Solution (TMS) delivers results to advertisers across television and digital platforms, as well as over-the-top (OTT) platforms, including the Premium OTT advertising network.

At the IAB NewFronts Digital Media Marketplace on April 4, TGNA said TGNA Attribution will work with travel and tourism intelligence companies Arrivalist and IHS Markit to provide industry-specific performance data for the automotive and tourism industry this year. Announced. The company hopes that these new attribution offerings will allow clients to more confidently promote TEGNA and Premium, an industry-leading provider of solutions to regional and regional advertisers. I will.

On April 5, TGNA announced the debut of the Twist Entertainment Network, a multicast channel for women featuring lifestyle and reality programming. As the number of viewers of lifestyle and reality programs increases, we are aiming to expand our customer base for the time being.

TGNA revenue was $ 727.05 million in the first quarter of fiscal year 2021, which ended March 31, an increase of 6.3% year-on-year. Non-GAAP operating income was $ 199.11 million, up 11.1% from the year-ago quarter. Non-GAAP net income for the quarter was $ 114.98 million, an improvement of 23.3% over the year-ago quarter. The company’s non-GAAP EPS was $ 0.52, up 20.9% year-on-year.

The $ 0.49 consensus EPS estimate for the quarter ending June 30, 2021 represents a 308.3% improvement over the previous year. TGNA achieved and exceeded consensus EPS estimates in each of the following four quarters. The $ 730.64 million consensus revenue estimate for the quarter represents an increase of 26.5% over the same period last year. Analysts expect stock EPS to grow by 10% over the next five years. Stocks have risen 91.3% over the past year and yesterday’s trading session ended at $ 19.38.

TGNA’s POWR rating reflects that solid outlook. The company has an overall B rating, which means buying with its own rating system.

The value of TGNA is B grade. In addition to the POWR rating grades highlighted here, you can see TGNA’s rating for growth, stability, emotion, quality and momentum. Here..

Out of 11 B-rated stocks Entertainment-Broadcasting station In the industry, TGNA is ranked second.

ADBE shares traded at $ 482.38 per share on Tuesday afternoon, down $ 0.36 (-0.07%). Benchmark S & P 500 Index rose 10.86% in the same period last year, while ADBE fell -3.55%.

Adobe is part of Entrepreneur IndexTracks the 60 largest publicly traded companies, managed by the founder or the founder’s family.

About the author: Sweta Vijayan

Sweta is an investment analyst and journalist with a special interest in finding market inefficiencies. She is passionate about educating investors, helping them succeed in the stock market.

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Four top-class digital marketing stocks owned in 2021

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