The pandemic has been hard on us all, and we have had to go through many changes in our lives. Since the first global outbreak in March of 2020, many have had to go into lockdown, and we have seen businesses struggle. When you cannot have customer sin your stores, and almost all in-person events have been canceled, it is not easy to run your traditional brick and mortar, but has the pandemic presented us with some unique opportunities?
We see more and more people starting their own business, and many used the pandemic to their advantage, finding new unique selling points to sell and promote.
Starting a business
Taking the step and starting your business from scratch is no joke, it is a huge challenge, even for the most motivated and educated entrepreneur. Doing it during a pandemic is undoubtedly difficult as well. In a process like this, there are some traditional, and obvious steps you have to go through. These are not necessarily easy, but rather things you know need to be done, and that somewhat have a recipe to follow. Firstly, it is all the legal stuff around it, and getting the permits needed. You need to figure out and design what you want to sell, and then there is the naming.
This is a particularly difficult step for many, as it will be stamped on your product and business card for a long time, and for everyone to see. The name should correspond with what you are selling in a way, and be noticeable and memorable. To help with this process, you can use a name generator online, like the one at https://biznamewiz.com/, to get creative and unique name suggestions. After naming it is time to decide if your business should run online or offline, or maybe both?
Online shopping for the win
When a virus breaks out, and people are forced to stay at home, businesses need to find alternative sales methods, to stay alive. Many saw their company’s online sales boom, giving them a new platform to exploit.The pandemic made online presence important for all existing businesses and gave promising numbers to any entrepreneur that was looking to have a go at e-commerce. A turn like this showed that you can run a store online, and still attract customers.
Many brave and devoted people are now living out their dream, starting new businesses online, pandemic appropriate. The fact that you no longer need to rent a space, and create a physical store, makes the whole process cheaper, easier, and not the least green. In other words; maybe the change we need in 2021?
We have seen startups boom during the pandemic, with entrepreneurs finding innovative solutions that work in even a locked-down world. Will e-commerce ever replace physical shopping experiences? This question remains, but we are undoubtedly happy to see new ideas come to life with smarted and adapted solutions.