- MultiChoice saw a surge in subscriber numbers as people were forced to stay home during the blockage.
- In South Africa, with an additional 500,000 subscribers, the so-called mass market brackets DStv Family, DStv Access and DStvEasyView Bouquets have achieved the greatest growth.
- However, MultiChoice has lost 100,000 DStv Premium and DStv CompactPlus subscribers.
MultiChoice continues to create it during the coronavirus pandemic, as the blockade forced people to stay home and the so-called mass market DStv subscribers have skyrocketed over the past year. ..
As these top-end customers switch to online video streaming, subscribers have grown 7% year-on-year to 20.9 million active subscribers, despite the continued plunge in the base of DStv Premium subscribers. became.
Note that the MultiChoice Group announced Thursday the results of the fiscal year ended at the end of March 2021 and increased its 90-day active linear pay-TV subscriber base to an additional 1.4 million DStv and GOtv subscribers. did. About 8.9 million of them are in South Africa, which remains the country with the largest subscriber base, with the remaining Africa (RoA) having 11.9 million.
This represents the second highest number of pay-TV subscribers in MultiChoice’s history.
Of the 1.4 million new subscribers, about 500,000 are in South Africa, showing 6% year-over-year growth. In South Africa, DStv Premium and DStv Compact Plus subscribers plummeted another 8% from 1.5 million to 1.4 million. The mid-market segment, which consists of DStv Compact and DStv Commercial bouquets, grew 3% from 2.9 million to 3 million subscribers.
The biggest growth occurred in the so-called mass market brackets (DStv family, DStv access, DStv EasyView bouquets), with subscribers increasing 14% from 4 million to 4.6 million.
In other parts of Africa, DStv’s top-end subscribers fell by 10% from 1.2 million to about 900,000.
Like the UK Sky pay TV operators, MultiChoice and M-Net are shifting their focus to new content strategies not only in South Africa but elsewhere in Africa.
Landberg-based pay-TV operators continue to reduce spending on international content acquisition and differentiate local content from African originals to differentiate content offerings from global streamers such as Netflix and Amazon Prime Video. We are increasing production spending on. Not yet for Disney +, Paramount +, and HBO Max, but may launch a subscription video-on-demand service on the African continent in the future.
More content created
Despite production outages and travel restrictions caused by the Covid-19 pandemic, MultiChoice and M-Net produced 19% more content than in the previous fiscal year-4567 hours in total. MultiChoice’s local content library now totals over 62,000 hours, with 42% of pay TV operators’ typical entertainment spending on local content.
MultiChoice increased its revenue by 4% to R53.4 billion. “The Covid-19 pandemic taught us more about the art of possibilities,” Calvo Mawela, CEO of MultiChoice Group, said in a statement. “We have begun a year in the face of severe programming schedule disruptions, harsh macroeconomic forecasts in many markets, and sharp currency depreciation. Faced with these challenges, the team has come together. , We were able to achieve all major achievements. Indicators. “
According to MultiChoice, two major international content contracts and several smaller contracts have been renegotiated to South African Rand to help manage US dollar-based costs.
MultiChoice has also launched 11 new local language channels across sub-Saharan Africa, completed 5 new collaborations with global content producers, and sold 16 of its series to overseas buyers.
MultiChoice has renewed its rights to the English Premier League (EPL) and UEFA Champions League, and has also secured the rights to air the FIFA World Cup 2022 in Qatar. In terms of international content, MultiChoice says it maintains a mutually beneficial relationship with its studio partners and has succeeded in adding access to Netflix, Amazon Prime Video and YouTube with the DStv Explora Ultra decoder. I will.
According to MultiChoice, DStv apps and ShowMax Connected Video users continue to grow as online consumption increases. According to MultiChoice, local content is also a key differentiator for ShowMax, with local content viewers growing significantly during the fiscal year, with four of ShowMax’s top five titles being local productions.
A record number of ShowMax originals were launched during the year, including the first Kenyan and Nigerian original series.
“We are enjoying the good momentum and are excited about the outlook for the coming year,” says Mawela. “Our advertising business is recovering and we plan to further strengthen our entertainment ecosystem. We look forward to the extraordinary slate of local content and the meaningful resurgence of live sports by catching up with the events we missed over the past year. I am doing it. “
DStv owners make it during a pandemic and grow to 20.9 million subscribers
Source link DStv owners make it during a pandemic and grow to 20.9 million subscribers