Nearly 60 years after her death, Marilyn Monroe is still popular, illegally, with mugs, T-shirts, jewelery and other products that use her name.
Authentic Brands Group LLC, which owns the name of the late movie star and the rights to the phrase “Diamond is a Girl’s Best Friend,” popular for her most famous song, freezes the assets of dozens of virtual stores selling counterfeit goods. Won a court order to do.
The company said in a court document that it would work with marketplaces such as Amazon.com, Alibaba, EBay, Joom and Wish to shut down the site, but that’s not enough. Documents filed in court show elaborate and often secret operations to identify counterfeiters, file sealed proceedings, and seek judicial orders before they know that the storefront is being targeted.
Anthony Drayer, a trademark lawyer for Skadden Arps in New York, said:
Dreyer, who was not involved in the case, specializes in sports and entertainment intellectual property and represents the National Hockey League in a proceeding to close counterfeit goods. He said it was not always possible to seize illegal goods and it would not solve the problem.
“You want to go up the chain further, and you want to make it harder for them to do business,” Dreyer said. “The sophistication of various payment methods makes it difficult to freeze assets and eventually seize them.”
Proceedings such as the Marilyn Monroe case are becoming more and more common as consumers shop online with little or even concern about genuine and fake.
Tiffany Four, International Trademark Association’s Anti-Counterfeiting Manager, said:
By next year, the association estimates that the estimated total value of counterfeit products, including digital piracy, will reach at least $ 1.9 trillion annually. Internet sales are especially popular because counterfeiters have access to more global reach and concealment methods, according to Pho.
Monroe was 36 years old when he died on August 4, 1962, at the height of his career, including popular hits such as “Gentlemen Prefer Blondes,” “Bus Stop,” and “The Seven Year Itch.”
Known for her blonde hair and curvy appearance, the actress has inspired entertainers for generations. She remains one of the most valuable brands and is ranked 13th on Forbes’ list of “Best Dead Celebrities”.
Her property, including certain intellectual property rights, was split and 25% was sent to her therapist and 75% to renowned acting coach Lee Strasberg.
After Strasburg died in 1982, the rights were transferred to his third wife, Anna, and Authentic Brands eventually became the owner of the stake. Although the scope of these intellectual property rights has been violently proceeding for decades, the ownership of Monroe’s name and the title of her most famous song is clearly owned by Authentic Brands.
Jay P. Kennedy, associate professor and assistant director of research at the Center for Anti-counterfeiting and Product Protection at Michigan State University, said: “She represents part of the history and culture of the country that people sympathize with.”
It benefits her name and image in both legitimate and non-legal companies that license rights from Authentic Brands.
And it’s not just Marilyn Monroe. According to Kennedy, counterfeit products are sold at low prices for almost every product on the market.
“As a consumer, looking for a product online doesn’t tell you what’s trademarked or what’s copyrighted. You just know what you’re looking for,” he said. Said. “One of the center’s partners joked that if you were making a product at your company and you didn’t have a counterfeit product, you would be making a really crappy product.”
Companies, including tobacco maker Philip Morris International and trade associations, set up a new group, United to Safeguard America from Illegal Trade (USA-IT), to come up with new ideas for both enforcement and public education last month.
Congress is also considering legislation that will force sellers to provide more information so that consumers can know what they are buying.
Monroe Real Estate was able to elicit a settlement on several websites.
On June 25, Atlanta District Court Judge Michael Brown granted a real estate request for an order to freeze the assets of another company that did not respond to the proceedings. Efforts to reach an agreed company have failed or they have only said that the problem has been resolved.
Authentic Brands, which represents the real estate of Elvis Presley and Muhammad Ali and owns the Izod, Brooks Brothers and Forever 21 brands, declined to comment on the controversy. The company is looking for a listing, people aware of the issue said in May.
The case is the estate of Marilyn Monroe vs. 3D Home and others, 21-2214, US District Court in the Northern District of Georgia (Atlanta).
Counterfeit Marilyn: US company filed proceedings over Monroe’s products | Court News
Source link Counterfeit Marilyn: US company filed proceedings over Monroe’s products | Court News