Communication software startup Channels takes over event management with text workflow – TechCrunch

Three students from the University of Michigan are under construction Channels Inc.It is a communication software tuned for physical workers and has already won some large customers in the event management industry.

Siddhars cowl, 18, Elan Rosen, 20, and Ibrahim Mohammed, 20, founded the company after finding some commonalities in retail and events. The company’s customer list has a name like Marriott Hotel, and announced a $ 520,000 seed round led by Sahra Growth Capital, bringing total funding to nearly $ 570,000.

Cowl grew up and attended many events in Kuwait and Dubai, but began to realize that what was to happen was delayed, and many processes were done with pen and paper.

“The technology available has been inconsistent, making it difficult for physical workers to accomplish their tasks,” Kaul told TechCrunch. “We saw it happening in the event management space and forced workers to coordinate between technologies.”

Legacy communication platforms like Slack aggregate communications, but are good for remote workers. For physical workers, he said they were more dependent on text communication. However, the drawback of text messages is that you have to keep scrolling to reach new messages and you lose old communication in every reply.

They have begun developing a platform for small hotels to support the transition to digital, to provide accessible, discussion-enabled, and searchable non-time-series communications. Users of the SaaS platform can create live personnel maps to see where employees are and what the event floor looks like, prioritize alerts, and automate tasks while monitoring progress. increase.

Marriott became a customer when one of its employees saw the Channels platform being tested at the event. He saw the employee unplug the phone, asked the manager why he was doing it, was told he was testing the product, and introduced him to the cowl.

“What they found useful was communication, where employees were checking their phones, but it was quick and they remained careful,” Cowl said.

Channels provides a robust platform for analytical and graphic representation. This is a key selling point for customers and leads to Rosen’s initial traction and revenue, which Rosen predicted could occur at the convention level the company was aiming for.

The new funds will be used to grow development and bring additional engineering talent to the team. In addition, it will allow Cowl and Rosen to continue their research while Mohammed is doing a more full-time job. They want to increase their recurring revenue in the Middle East while building their business in the United States.

Jamal Al-Barrak, managing partner of Sahra Growth Capital, said Channels has been in the spotlight of his company since winning the sponsored Dubai X Series Contest in 2020. As a result of winning the contest, he was able to meet the founders many times and hear their growth.

Sahra usually doesn’t invest in companies like Channels, but the company has launched a “seed sourcing effort” to invest $ 200,000 to $ 800,000 in early-stage companies, Al-Barrak said. Says. Channels are one of the first investments in that effort.

“Channels are one of the first investments in this initiative and look very promising so far, even when compared to the investments before the initiative was launched,” said Al-Barrak. increase. He liked the founder’s work ethic and their focus on the event industry. He called it “historically outdated and losing innovation.”

“Sid, Elan and Ibrahim are some of the youngest and brightest entrepreneurs I’ve met today and have invested in over 25 tech startups,” he said. “In addition, we enjoyed the proof of concept with our previous customer base and revenue. The current industry that wants to encapsulate the communication of all physical workers, whether at events or retail. I was most impressed with their vision beyond the limits. “

Communication software startup Channels takes over event management with text workflow – TechCrunch

Source link Communication software startup Channels takes over event management with text workflow – TechCrunch

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