Coca-Cola, Kellogg and State Farm withdraw from Overwatch League

Three major Overwatch League sponsors are dropping it.

Coca-Cola, Kellogg’s and State Farm are Blizzard esports tournaments Overwatch leagueFollowing a California lawsuit Against Activision Blizzard over discrimination and sexual harassment In that studio.

Washington post Three brands are currently reassessing their sponsorship. Insurer State Farm has been a sponsor of the Overwatch League since 2019. The company has told The Washington Post that it is “not advertising during the match this weekend.”

Coca-Cola has not specified whether to continue sponsoring the Overwatch League, but the company said in a statement: program. “

A subsequent update to the Washington Post article states that another big company, Kellogg’s, will stop promoting Cheez-It or its Pringles brand.

The news came after another sponsor of both the Overwatch League and Call of Duty League, T-Mobile, removed the brand from the broadcast and forced players to hide the team jersey logo. rice field.

T-Mobile no longer appears on the COD League website, but both Coca-Cola and State Farm remain on the list of partners On the Overwatch League website, Although this is subject to change soon.

League sponsors aren’t the only Activision Blizzard partners looking to litigation.the publisher Proceedings from shareholders It is said that he hid the investigation.

The situation in Activision Blizzard is constantly changing due to the effects of the proceedings. CEO Bobby Cotic Promised change, And an independent audit by a law firm that has a reputation for bankrupting a combination at a large corporation. Many workers have noticed that Cotic’s statement does not address their demands, and Signs that collective bargaining groups are beginning to form..

Blizzard President J. Allen Black, And its longtime HR head Jesse Meshuk Both were banished.


Coca-Cola, Kellogg and State Farm withdraw from Overwatch League

Source link Coca-Cola, Kellogg and State Farm withdraw from Overwatch League

Related Articles

Back to top button