Rabat, June 22 (Xinhua)-Chinese mobile phone brands enjoy a ubiquitous presence in Morocco through service-friendly initiatives and high-tech products that are sold at affordable prices.
Adhere Cavince, a researcher on cooperation between China and Africa, states that companies like Huawei have an advantage in market competition.
“Huawei has been at the center of technological reform and modernization in Africa’s information technology sector for nearly 30 years,” Cabins explained.
In Morocco, Huawei is the third largest phone provider after Samsung and Apple, with a market share of over 15% according to local statistics.
Vivo, a Chinese mobile phone brand that entered Morocco in July 2019, has emerged as a rising star in the North African country. Wei Wenting, head of Vivo’s Moroccan branch, told Xinhua that Vivo’s mobile phones have secured 5-10% of Morocco’s market share in just two years.
According to Wei, the most popular Vivo cell phones sell for about $ 170.
For Jasper, a Dutch expatriate living in Rabat, the capital of Morocco, Chinese technology has become an important part of his life.
“As a student or business starter, you often don’t have the money for a big flashy brand like Apple,” he said.
“I started by buying a small Chinese tech product that wasn’t too expensive … and finally when the latest model of the Chinese mobile phone went on sale. Like Samsung and Apple. Half the amount of money you pay for similar technology from a similar brand. “
In addition to price and features, policy analyst Henry Tugendart said mobile phones in China are competitive in terms of recruiting and training local staff, and local marketing.
According to Vivo, the company’s three service centers provide customers with accessories such as screen protectors and phone cases for two days each month, giving them the opportunity to repair all their phones for free.
Huawei has come up with a similar initiative in Morocco. In early 2020, with the outbreak of the COVID-19 pandemic, Huawei launched an online store that offers free delivery, extended customer maintenance, and after-sales service at the customer’s home.
In 2021, we partnered with the Moroccan Ministry of Education to provide rural students with free tablets.
According to Cabins, Huawei has been equally active in training young engineers in Africa. The company launched the Huawei ICT Academy 2.0 initiative in 2020, with more than 50,000 information and communication technology professionals trained in Morocco alone.
The company also helped the Moroccan government set up a video conferencing solution to facilitate weekly government meetings and assisted health authorities in implementing artificial intelligence-based technology for COVID-19 diagnostics.
Chinese mobile phone brands are gaining popularity in Morocco
Source link Chinese mobile phone brands are gaining popularity in Morocco