Bike: Coldplay wants to lead the green tour | Technology

By Mark Kennedy-AP Entertainment Writer

New York (AP) — Fans of live concerts are often said to give the band an electrical shock. Coldplay literally wants to take advantage of it.

Pop superstars are adding kinetic dance floors and energy-storing exercise bikes to their latest world tours to help fans empower the show while dancing and spinning.

This is part of a greater impetus to make the tour more environmentally friendly. The band, which included the appropriate title “Higher Power” in the song, promised to be as sustainable and low carbon as possible, hoping to reduce CO2 emissions by 50%.

“You don’t want to come across being overly serious. This kind of thing is really fun,” said bassist Guy Berryman. “It’s a way for people to take root if they see it more as a kind of opportunity to do something fun, not as a kind of annoying responsibility, and it benefits the environment and the concert experience as a whole. Bring it. “

Each kinetic dance floor can accommodate dozens of people, and when you add movement, it produces electricity. Backed by House of Pain’s “Jump Around,” the band is hosting a pre-show contest to see which group of fans can generate the most power.

Also, each bike (minimum 15 but can be scaled up depending on the size of the venue) can generate an average of 200 watts of energy captured in the battery that runs the elements of the show.

Coldplay is just one of the musical acts that we are working on to reduce the impact of the tour’s climate footprint. The list includes Billie Eilish, Harry Styles, Zalminaires, Dave Matthews Band, Shawn Mendes, Maroon 5, John Mayer, Lord, The Chicks, and Jason. Isbel and 1975.

“The relationship between a musician and millions of fans is different from the relationship with other public figures. It may be an example of talking while walking,” he said. Reverb is a non-profit organization that helps bands make their concerts more environmentally friendly. It doesn’t help Coldplay tours.

Artists reflect the overall impetus for entertainment, from sports teams to toy makers, to reduce carbon emissions. A Live Nation survey found 82% Many live music fans have stated that they are striving to maintain an environmentally sustainable lifestyle.

“Environmental care isn’t a more holy movement than you, boasting of a charitable kind. It’s a good business model. That’s what we want to show,” said Coldplay lead singer Chris Martin. Said. Added guitarist Jonny Buckland: “It must work.”

The effort is to rethink transportation, the most environmentally burdensome aspect of the tour for both musicians and fans, as concessions offer more plant-based food options and eliminate disposable plastics. Up to, everything is included.

Eilish promises to eliminate an estimated 35,000 disposable water bottles from the tour and serves vegetarian food only behind the scenes. The band Massive Attack is traveling by train, and Olivia Rodrigo’s “Sour” products are sustainable dyeing and 100% organic cotton.

Mendes promises to reduce the environmental impact and emissions of the tour by 50% per show, adopts sustainable fabrics for tour hoodies and T-shirts, and stays at hotels that promise zero emissions. , Eliminates plastic and uses sustainable aviation fuel. A recent tour of Styles included a battery recycling center that donated unused hotel toiletries to shelters.

Coldplay plans to minimize air travel, but if a flight is required, the band chooses commercial over charter and uses trains and electric cars whenever possible. Trucks use alternative fuels such as hydrogenated vegetable oil.

“I’ve seen every aspect of the show because nothing can make a big difference overall. Basically, all of these changes are more impressive overall.” Berryman said. “Hopefully it will have this spillover effect throughout our industry.”

Using recycled steel on the “Music of the Spheres” tour stage, the band hopes to deploy the world’s first tour battery system made from 40 reusable and recyclable BMW electric vehicle batteries. The hope is to power the entire show from batteries without the need for grids or diesel generators.

“It’s very expensive to try these things for the first time, so we’re very fortunate to have the resources to do it,” Martin said. “We are so privileged that we are in a position to change.”

Biodegradable confetti, spectator compostable wristbands, the use of solar panels, and behind-the-scenes generators are powered by vegetable oil. All band products are sustainable and ethically sourced, and 10% of the tour’s net revenue goes to environmental groups such as The Ocean Cleanup and One Tree Planted.

“We’re trying to do this in a very practical and business-like way, so it’s not written down as a kind of left-wing nut case, but it’s pretty neutral and practical,” Martin said. Said.

Coldplay drummer Will Champion said the new green technology could help other bands just starting touring, hoping to share their experiences of what works and what doesn’t all music activities. is.

“The more people come out and the more people take the lead in coming up with new ideas, the faster it becomes the industry standard,” he said. “It costs the same or less than the traditional way, so when it gets to the point where it’s easy, it’s when the locks open and then we make a big difference.”

However, the changes did not always go smoothly. Coldplay has been criticized for greenwashing because it has partnered with Neste, which claims to be the world’s largest producer of sustainable biofuels.

Transport and Environment, a Brussels-based environmental organization, said Neste “documented links to suspected deforestation biofuels,” such as palm oil and its by-products. However, Neste replied that “traditional palm oil” was not used as a “raw material” in Coldplay’s collaboration and hopes to end the use of traditional palm oil by 2023.

“They are doing their best, but they may have chosen the wrong consultant,” said Carlos Calvo Ambel, Senior Director of Transport and Environment for Coldplay.

Reverb, which has helped other bands overcome the complexity of being green since 2004, offers everything from free water stations to local organic and family produce near the venue. doing. Nonprofits have helped avoid the use of 4 million disposable water bottles since their inception, he says.

“Our philosophy is that it’s not all or zero. I think most people wouldn’t choose anything if they let people do it all at once,” said Gardner, a tour musician for the band. rice field. Gaster.

“Some of the artists we work with are ready to join in earnest, while others are looking at something that can be changed quickly, and most importantly. I think that’s the beginning. “

Coldplay does more than just promise to reduce its own carbon dioxide emissions. We are also building incentives for spectators to do the same on their way to the venue.

There is a free app for fans that calculates and ranks different ways to get to the concert (including cars, public transport, taxis, bikes, trains), and for those who promise to make a more eco-friendly trip. There are benefits such as discounts on products for. The band also wants to make free local public transport to Gig available to American and European fans.

“All of our shows are designed so that everyone joins the same group, sings together and wears a wristband. And this is just an extension of that. It brings us to life. It makes us feel like we are part of the community, “Martin said.

Mark Kennedy

Copyright 2022 AP communication. all rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.

Bike: Coldplay wants to lead the green tour | Technology

Source link Bike: Coldplay wants to lead the green tour | Technology

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