With the proliferation of holiday shopping, scammers are looking for easy targets. That’s why the Better Business Bureau provides tips on how to avoid becoming a victim.
Steve Bernace, BBB’s president and CEO, isn’t talking about mall crowds or online point-of-purchase advertising. But Bernus is talking about shopping and thieves who are winning their deals.
“This is my 34th year at Better Business Bureau. I’ve never had such a terrible experience right now,” Bernus said. “They come to them with all of the people. Every day there is a new twist in another scam. That’s why consumers need to be educated.”
Scammers know that demand from pandemics is stagnant.
The National Retail Federation predicts holiday season sales of $ 850 billion, up 10.5% from last year. Most of them were purchased online, which is convenient but risky.
Online fraud was the biggest complaint against Better Business Bureau in 2020.
If you want to protect yourself, take a closer look at the URL. But here is a big “don’t”, says Bernus.
“Don’t follow the links. You’ll go directly to the site itself. Don’t follow the links via Google. Trust in these links is really zero,” Bernace said. “Many scams are on Facebook and other social media sites, they are looking at you, they are big brothers and they know what you are looking at, so their ads pop up . “
According to Bernace, “doing” means looking for information about online retailers before making a purchase.
“As I said, I don’t know if it’s a fraudulent website or a real website, so make sure they have a phone number or address to answer the phone,” says Bernus. I did.
Sometimes a big clue can be a price that consumers know is too good to be true in their minds. But, of course, that applies to all kinds of shopping.
“Obviously, know the price of the product you buy. Everyone, online or offline, has these doorbuster sales. The next week at the Better Business Bureau, I can get one. We welcome consumers who say they weren’t the cheapest door busters we could do, “Bernus said.
Bernus prepares to avoid overpayment and getting unnecessary things.
“Educate in advance. Know the price and track the price,” Bernus said. “Don’t just go to the store and look at the door busters and believe without investigating, because those door busters are meant to take you to the store,” guess what. mosquito? Oh, we don’t have it anymore, but we have all the options. “So consumers fall into a trap. “
And if you are at a loss, you can try this trusted website: BBB.org..
“It’s very easy. There’s a lot of information out there,” Bernus said. “Check with Better Business Bureau. On our site, you can find trusted businesses, and you can also find malicious people.”
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BBB Tips for Avoiding this Holiday Season Scam
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