New York City — Wednesday AT & T made a 5G push at a media event here to showcase a surge in partnerships and some media-focused experiences.Career was also a hit this week 250 million Removed data caps from 5G coverage marks and premium unlimited plans.
“We are at the pinnacle of 5G decades … and we’ve been working for a long time to this point to get all the parts in place,” says EVP and General Manager Partnership. & 5G Ecosystem Development David Christopher said. For AT & T Mobility, in an interview with Fierce at WarnerMedia Innovation Lab. “The stars need to be aligned on multiple faces.”
(Apart from this, AT & T brought “star” power to the event, with Ashton Kutcher and Jessica Alba each attending a panel session to discuss 5G).
Christopher acknowledged that the introduction of the 5G ecosystem infrastructure has led to a relatively long gestation period. For AT & T, the elements to be integrated include spectrum deployment, building 5G capabilities and coverage, mobile phone deployment, and activation of all billing plans in 5G. Most mobile phones sold by AT & T are now 5G-enabled and have been popular since last fall, he said.Light reading is Apple’s iPhone equipped with 5G Watch super cycle Device upgrades provide an opportunity to switch carriers. AT & T Keep customers Including renewal plans, Including Elite Unlimited with 5G access No throttle, And device promotion.
According to Christopher, AT & T feels that it can put experiences and applications on top of networks, a category in which investment is flowing very rapidly. In his view, the two major changes that 5G brings are performance, including speed and latency, and the ability to connect a huge number of devices.
“So we have finally built these experiences and are ready for prime time in both the corporate and consumer spaces,” he said.
AT & T’s partners on display at the New York lab include Google with Stadia for cloud gaming, Bookful, NBA, and WNBA, ebook companies that showcase the extended reality of children’s books (AT & T is the official 5G of the league). Innovation partner and working on the concept) (for the experience of the fans), and Boingo.
Bookful offers a library of digital classic children’s books enhanced by AR to allow children to visually explore different subjects.
In the new partnership, AT & T is working on a 6-month free Bookful subscription for new and existing customers who own 5G devices. There are several AT & T exclusive 5G experiences, including 10 AR books.
In a panel session, Bookful founder and chief marketing officer Dana Porter Rubenstein said that 40% of reading activity is currently done in ebook or audio format.
“From the consumer’s point of view, people are changing the habits of how they consume things,” Rubenstein said, evoking their view of how AR and reading connect with 5G. Bookful AR applications already work on 4G, but she said using 5G would be much more abundant.
AT & T too Work together Facebook Reality Labs with AR effects related to the movie “Space Jam: The New Legacy” (released on HBO Max this week). Users can take pictures with their 5G devices and drop AR Space Jam characters that can be shared on Facebook and Instagram. The lab will be paired with Microsoft to demonstrate 5G AR and will be on display at AT & T’s flagship retailers in Dallas, Chicago and San Francisco. The “Tune Squad” character now appears on the actual tabletop mobile device overlay. Users can take selfies, personalize them with jerseys and height statistics, and AR Bugs Bunny will show them, create animated videos, and share them on social media.
According to Christopher, the application can run on AT & T’s national 5G network, but for 5G events, the lab was equipped with a 39GHz millimeter-wave spectrum. For national 5G, carriers use low-bandwidth spectrum and dynamic spectrum sharing (DSS).
AT & T is especially waiting for the C band spectrum Won At the auction, the first 40MHz is expected to be ready later this year.
“It will be a dramatic boost [5G] Christopher mentioned turning on major midband radio waves. The goal is to cover 70-75 million C-bands by 2022 and 200 million by 2023. Meanwhile, millimeter waves will be deployed at approximately 40 venues by the end of 2021.
Still, an independent test From Tutela Earlier this year, it was concluded that consumers using 5G devices have not yet seen significant improvements compared to 4G users. Christopher said that a 10-year 5G cycle will improve all factors, including significant improvements in the low-band spectrum.
However, providing early examples of how consumers and businesses can use 5G is an important focus as it helps carriers attract and retain customers and step up to higher-level plans. is. Christopher says that AT & T will continue to invest in improvements and make 5G more accessible, allowing users to deliver real-time responsiveness in cloud gaming with Stadia and stories with Bookful. I pointed out as a concrete example of the benefits that can be obtained.
“These are just the beginning of what’s to come,” he said of a media-focused application. “Much of what we have prepared is now booming.
Updated the title of David Christopher.
AT & T Exhibits 5G Partnership at WarnerMedia Lab
Source link AT & T Exhibits 5G Partnership at WarnerMedia Lab