Amazon scoops up exclusive rights to celebrity podcast “Smart Less”

Amazon.com Inc (AMZN.O) signed an exclusive rights agreement with Hollywood actors Jason Bateman, Will Arnett, and Sean Hayes’ podcast SmartLess on Tuesday to talk to other celebrity guests. Said.

The company said the new episode of “Smart Less” will be released a week earlier, exclusively on Amazon’s podcast platforms Wondery and Amazon Music. Episodes are also available ad-free on the channel’s subscription membership, Wondery +.

E-commerce giants are heading to a booming podcast space, an area dominated by Spotify Technology (SPOT.N), which recently signed podcasting contracts with major names such as Michelle Obama, Joe Rogan, and Kim Kardashian. A relatively new entrant.

“Smart Less” was released in late June last year, including US Vice President Kamala Harris, actors George Clooney, Adam Sandler, Jennifer Aniston, Bryan Cranston, musicians Paul McCartney and Billie Eilish. There are about 50 episodes.

Amazon refused to comment on the terms of the deal, but Bloomberg News reported on Tuesday that the total amount was between $ 60 million and $ 80 million, citing people familiar with the matter. (Https://bloom.bg/3dr52SE)

This agreement also gives Amazon the right to partner with SmartLess LLC on additional podcasts it creates. According to Amazon, Wondery will retain exclusive advertising rights through the transaction.

In December, the e-commerce giant will buy Wondery, which houses popular podcasts such as Dirty John, Doctor Death, and Business Wars, to extend the content of the Amazon Music app beyond music. It is said.

Amazon scoops up exclusive rights to celebrity podcast “Smart Less”

Source link Amazon scoops up exclusive rights to celebrity podcast “Smart Less”

Related Articles

Back to top button