All the ways Spotify can track you and how to stop it

Facebook and google It is the largest advertising power on the web.But Spotify Have ambitions in Comparable to them.. And you have all the data you need to do that.

Every day, hundreds of millions of people use Spotify on their mobile phones, tablets and desktops. In most cases, you will remain logged in when you move from one device to the next. Every time a track is played, a playlist is created, and a podcast is heard, more information is sent to Spotify’s big data machine. Over 100 billion data points are created each day.

Each gives Spotify a little more information about our lives. “Spotify has a huge amount of data about us,” says Bryan Barletta, author of Sounds Profitable, a newsletter on audio and podcast advertising. “We always knew what you hear, how you hear it, and what you do about listening to it is some of the most intimate things we do. They are doing really smart things with audio. “

Spotify knows the value of this data and uses it to drive ads for sale. “These real-time personal insights reveal not only demographics and device IDs, but also viewers’ moods, mindsets, preferences, and behaviors,” Spotify’s advertising material said. say.. Of Spotify’s 365 million monthly users, 165 million are registered to not listen to ads. The other 200 million have put up with them. So how much does Spotify really know? And how can I limit data collection?

What Spotify knows about you

Everything you do with Spotify web players and desktop and mobile apps is tracked. Taps, song starts, playlist listens, searches, shuffles, and pauses are all logged. Spotify started playing Lizzo’s “Truth Hurts” at 23:03, listened for a minute, then searched for “break up” and heard the entire 4 hours and 52 minutes of “ANGRY BREAKUP PLAYLIST” without pausing. recognizing. ..

All this behavioral data can be mined on Spotify and can be deeply revealed. In 2015, when Spotify had only 15 million paying subscribers, one executive Said “We collect a huge amount of data about what people are listening to, where and under what circumstances. It really gives us insight into what these people are doing. “

The music you listen to reflects how you feel, who you are with, and what you are doing. To get the most out of this, Spotify has invested heavily in data science and used people’s listening habits in advertising. “Can you get a ticket for everyone in the theater district who listened to the Hamilton soundtrack 5,376 times this year?” Read one ad From 2017..

This subdivision can be beneficial to companies that want to target people with high-profile advertising. Based on your actions, Spotify will come up with “reasoning” aimed at reflecting your interests and preferences. “Interestingly, data from paid users who aren’t listening to podcasts may not hear ads on Spotify, but it’s enhancing its logic engine,” says Barletta. “They are controls.”

But that’s not the only data Spotify gets.If you really want to know what Spotify knows about you, you need to read it privacy policy, 4,500 words. “I think they can use a clearer term,” says Pat Walshe, a data protection and privacy consultant. Investigated the use of Spotify data.. “They can be more concise, they can lay it out better.”

Broadly speaking, the rest of the data Spotify has about you is the information you give it when you create an account. Please tell me your user name, email address, phone number, date of birth, gender, address, and country. If you pay, we will also inform you of your payment information. The company’s privacy policy also states that it is possible to obtain information about cookie data, IP addresses, device types used, browser types, operating systems, and some devices on the Wi-Fi network.

All the ways Spotify can track you and how to stop it

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