Last week, Bharti Airtel increased entry-level postpaid plans for corporate customers, fine-tuned offers for retail customers and pushed them to higher-priced plans. This move aims to increase average revenue per user (ARPU).
Airtel has abolished the following postpaid plans such as Rs199 and Rs249 for corporate users, but Vodafone Idea’s corporate postpaid plans for corporate users start at Rs 299 per month and go up to Rs 499 per month.
Carriers struggling to raise funds have also introduced a plan of 349 rupees, and are continuing the plan of 799 rupees for corporate users.
“This was expected. Last week, after Airtel raised prices for enterprise users, competitors could raise prices without the risk of being undercut and losing market share,” he said. Mahesh Uppal, Telecom Analyst and Director of ComFirst (India) told ET.
Uppal added that it’s more difficult to raise rates for regular users because carriers aren’t sure how users and competitors will respond in the market. “This is a big challenge, especially for underfunded companies like Vodafone Idea.”
According to Vodafone Idea, corporate customers will be upgraded to the new “Business Plus Plan” as needed from subsequent billing cycles.
Vodafone Idea is a mobile security, location tracking solution, 1 year subscription to Vi Movies & TV and Disney + Hotstar VIP, Vi Caller Tunes subscription, and Vi Business-Mobility A platform and ViApp that makes it easy to manage your accounts and plans.
“The’new normal’has led to an inevitable surge in Internet use due to national blockades and norms of social distance. Organizations and people have become accustomed to new lifestyles such as working from home, working from home, and working from home. As a result, customers have also evolved to meet the needs and requirements of high-speed data, ”says the Vodafone Idea company. The arm said in a statement.
Airtel’s 5% of mobile customers use postpaid connections, which brings 20% to overall mobile revenue, while Vodafone Idea’s 7% of customers use postpaid connections to generate 25% of overall mobile revenue. Bring in% revenue.
Vodafone Idea previously raised the postpaid fee for the two high-end plans by Rs 50. Family packs worth 598 and 749 rupees are now priced at 649 and 799 rupees, respectively.
After Airtel, Vodafone Idea reduces the benefits of corporate postpaid users
Source link After Airtel, Vodafone Idea reduces the benefits of corporate postpaid users