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3 Tips to Prepare for a Brand Identify Moodboard

There is one foundational step that helps create a lot of ideas and solidifies the look and feel for the project. And that’s in the form of mood boards.

For those of you who might not know what a moodboard is, a moodboard is an arrangement of just about anything. It could be images, colors, materials, type, pre-existing designs, and so on. It all depends on the project at hand, but the arrangement is supposed to evoke a specific style or concept. It’s important to remember that these are supposed to be high-level, fuzzy snapshots so your clients can get an idea of what the final product can look like. Moodboards can also go a long way in helping everyone involved to decide on the specific direction to go with.

Creating moodboards is a great practice to generate ideas. Yet, it’s not a boilerplate process. It can be organic and done in different ways. And the key here is the strategic critical thinking behind your preparation process before you dive into the creative phase. So, if you’ve embarked on a fascinating quest towards crafting an effective mood board for your next project, be sure to familiarize yourself with the three techniques lots of successful designers use to create their moodboards.

  • And don’t forget to test out the new moodboard generator to help your projects stand out from the crowd.

1. Research and Review Materials at Hand

3 Tips to Prepare for a Brand Identify Moodboard

First things first, you should review your research and materials provided by your clients. Have your project brief, client questionnaire, and any other provided materials at hand during this process. Double-check you have everything necessary to proceed with your project and extract any important information that can help you create a brain dump or a word list prior to searching for assets.

2. Be Selective about Playing Pieces

3 Tips to Prepare for a Brand Identify Moodboard

Playing pieces are what most designers refer to as inspirational assets, which are essential components of your moodboards. And it is really important that you be selective about what you’re collecting for your project and make sure it’s in line with your client’s esthetic. For example, if you’re gathering things that are clean and modern, whereas your clients are looking for something rustic or old-school. In such a situation, you may find yourself hard-pressed to cater to your clients’ needs. For starters, you may want to visit some inspirational websites Pinterest, Dribbble, Designspiration, or even Google Images to gather your assets. And if you’re lucky enough to get a client who has completely decided what their end product should look like, you’ll likely receive the ready-made images to subsequently use in your project.

When you’re selecting your playing pieces, it’s OK to grab found artwork. But remember they are only to spark ideas and not to straight-up copy. Some things to keep your eye out for include illustrations, textures, logos, patterns, color palettes, anything that you think can help you craft an awesome moodboard.

At the end of the day, your moodboard will help create a brand identity toolbox you’ll be using to flesh out the rest of the project.

3. Streamline Your File Organization

Place your findings into categorized folders for easy accessibility when working on your mood boards. This can help you locate and extract the necessary file if the need arises and spare you the bother of digging through a single folder with tons of assets. Thus, you’ll simplify the overall creative process and, quite probably, accelerate it. This can be particularly helpful in the collaborative environment. We can’t preach enough about staying organized. You never know if another designer will have to design something based on your moodboard or access your folder to get a couple files.

To wrap up today’s article, it’s important to emphasize that the moodboard process should be organic and well-thought-out. It also can be done in different ways. Give the above mentioned tips a try and see your projects

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