Producing new leads and inviting new visitors to your business website — none of these will be possible if you don’t count content marketing. Content marketing has become so popular that more than 70% of companies admit that they invest in content marketing for better results. And, they are facing the growth values ultimately through content marketing and its upfront strategies.
However, content marketing is much more than starting company-centric blogging. Believe it or not, a successful campaign begins with attending the limelight of social media platforms. Sum up all your content marketing efforts and streamline them as required for generating the desired lead. It’s not about posting more and more blogs on your website.
Here’s how you can make a difference with these content marketing strategies.
1. Have a Clear Concept about your Audience
Are you sure that you’re aware of the type of audience you’re addressing? Even if you’re not a pro in Digital Marketing services, you should have ideas regarding your audience. So, before you open your Word application and set out to engage visitors with nitty-gritty details, gain a concept about who is going to read the content.
It will be easier for you to look at the business type of your company. Apart from going through the basic demographic of your business, invest in producing marketing personas. Make your audience feel more personal and intimidating about your business. You can create different personas to attract different types of audiences to your business.
Next, when you make time to write your content, keep those points in mind to curve the best content. Make sure that your content should touch their heart. The tone should be diplomatic and resound to them. Address them as you know them, and your content marketing will definitely be successful.
2. Optimised your Content for SEO
You’re ready with your freshly-written blog and on the way to publishing your first blog ever on your website. Hold on! Have you checked if your blog withstands the qualities that should be necessary for ranking higher on search engines? Or else, you might be posting blogs frequently. However, you’re not getting the desired results? What should you do?
You might be skipping the SEO aspects. SEO is important to make your content rank in search engines. So that audience can easily find your business and connect to your company. Well, according to recent statistics, only one-third of small companies focus on SEO optimisation techniques.
Search Engine Optimization includes different algorithms for content that can be easily discoverable by the audience. So, the next time, don’t forget to evaluate your content SEO-wise. Otherwise, you can’t connect to as many people as your business requires to grow your small business. There are plenty of tools available online for parameter optimisation. Try them out.
3. Keep the Quality Consistent
If it comes to blogging and maintaining your blogging frequency for small businesses, then you might be confident about posting every day. Your blogging status might appear filled with lots and lots of blogs. But, it’s not only a matter of quantity only; it’s also about the quality of the stuff that you’re pursuing in your blog. It will be a great advantage to your business if you have acquired a team for content creation, editing, and marketing purposes.
You can ask professionals to produce a large number of blogs every day. However, these blog posts should not lack quality over quantity. All the blogs should be targeting the audience and with the right pitch. That’s why we are emphasising quality. Make your own strategies to hit the right tone for your content or articles on your websites. One thing is for sure that, if audiences don’t find anything special or new or relevant information in your content, then they won’t follow you.
On the other hand, repeating the same content or topic can have both pros and cons. You might cover some details regarding the same topic which your competitors might have skipped. However, if you find the topic to be covered fully by your competitors, then you can find other topics for broad illustration. Be selective about topics and gain a clear concept about what your potential customers would love to hear from you.
4. Evaluate the Current Position
What do you interpret by the word ‘content’? Does content only mean written articles to you and your business? Then, you’re probably misguided. Try out different content types such as podcasts, images, videos, social media posts, and much more. In today’s digital world, there are endless possibilities through which you can curate content and market them to attract audiences to your business.
If you have stuck to only written articles and your business isn’t performing as expected, then you might require to change the type of content. Believe us, experimenting on the type of content will help you to clear your doubts regarding the selection of the topic, and the type of content. After you’re sure about the content preferred by your audience, you can focus on creating that content more and more.
Additionally, you should keep a logbook of all your content published and on the way to be published. There are efficient tools in figuring out all your content marketing requirements, and they let you create sitemaps, analyse page descriptions, titles, and so on. Moreover, check out how your content is performing over your websites and social media platforms. Make sure that you check whether your content is shared broadly, enough inbound links are there, and the keywords that make the content rank.
After that, you’ll be able to tell if your content needs any modifications and to which extent. Additionally, you can identify the scope of the improvements towards your content. It can be disheartening, but you might have to remove or replace a few contents from your website.
Identify content gaps by measuring keywords associated with your niche. Your audience might be looking for answers, and you’re not replying to them. Work on these and enhance the current scenario for better lead generation.
5. Create a Funnel for Content Marketing
Instances might be there that audiences might be relating to your content, and you’re getting a great response from them. But, they should produce an outcome such that you should encounter a positive impact on sales. If your content is not resulting in the desired sales output, then you have to focus on the content marketing funnel.
Well, you can’t expect to buy anything instantly after going through your content or the social media post you uploaded. And, that’s quite impossible too, where people want to discover more about the brand they’re viewing currently. People wish to make a purchase from a reputed brand with which they can keep the trust intact. That’s why audiences might follow your social media handles, go through a few more contents, and then decide to go with the purchase.
According to the recent trend of content marketing strategies, people are likely to follow a brand for one month or so on social media. Well, what does the content marketing funnel do? A funnel makes the path of content marketing split into easy steps. It lets you connect to audiences one by one step unless and until people make the purchase from your site.
The entire method is called funnel, as it can attract enough people to your business. Leads might get smaller eventually, but it’s an appreciable starting point. Funnelling is a more realistic approach because not everyone who likes your blog might buy anything from your website.
6. Create a Schedule
You might have secured the key performance indicators for your blogging site or business website. Additionally, you are fully aware of the type of audience you’re approaching. You might have received plenty of positive feedback from your audience, and you’re ready with a bucket of new content for your website. We suggest that you should restrict yourself to accomplish this tempting task.
As soon as you start giving away more and more posts, your followers might get confused. Overloading content might be a challenging factor for you, as well. It’s your duty to keep an eye on the quality of your blog posts.
In case you’re posting anything specific about your business, be specific about the day and time. For example, if you’re posting on social media platforms, then you should stick to a definite day and time. When it comes to social media posting, it can lie within a few times a week. If frequency doesn’t bother you, and you’re fine with it, then daily posting can also work for you.
Therefore, schedule your posting timings. When you promise consistency and regularity, your audience will come back to your sites. Additionally, you will get a chance to bring variance in your content and its types.
7. Discover the Most Promising Content Channels
Have you figured out why your content is receiving the most views? Learn where your audiences are hanging out the most. Check out where your audiences like to hear from you. It would be a wise decision to expand your content marketing strategies where you’re doing the best. And, your diversity might fail at this stage. So, wisely choose the best-performing platform and keep posting your content there.
Grab assistance from metrics analysing tools such as Google Analytics. You can see where your audience is redirecting to your website. Examine the social networks and resources for maximum outreach. No doubt, this trick would definitely help you to identify where you should be focussing right now. Adequately nourish social media platforms to target your audience and improve engagement.
8. Consider Data as a Valuable Asset
When everything is going smoothly, marketers might find handling data a little bit tough. If you think that you should prioritise the content only for digital marketing services, then you are possibly missing the benefits of utilising data.
According to the latest research, almost one-fifth of the professional marketers don’t know how to optimise the data or get the impact of social media. On the other hand, almost 60% of digital marketers are wrestling to generate appropriate leads.
Whatever the instances are, you have to work on diverse data. If you want to improve your overall branding techniques, then it’s obvious that you have to measure them. So, keep tracking the success of your posts, funnelling tactics, and the platform metrics. Find out which type of content is driving audiences interested in your brand.
The data associated with your post would definitely give you enough clues for improvements that you should make. For example, it would give you an idea of how long the video or podcast should be for your audience. Make use of creative and useful tools to measure your content marketing data and soar to new heights.
9. Assign Resources
We are positive that you are familiar with your audiences’ choices, content types, and where you should share them. When you are planning to elaborate on your content team, then you need to assign responsibilities among deserving candidates. When it comes to content production, the responsible authority should be concerned about delivering the right content at the right time. The main content marketing lead should be overviewing the content and its aspects in your small business.
In addition, the marketing manager should be handling the delivery of your content. And, the content creators are responsible for producing competent content for your company. Besides having a core team for content creation and management, you need to be specific about resources and technologies. Your in-house content creators or freelancers might require definite technologies to generate content.
Moreover, they will need assistance in video creation, graphic designing, web designing, podcasting, and many more fields. Here’s the workflow that your content creation team can follow to get no bump in the road:
- Drafting an outline of the content and getting permission for this
- Create the post
- Developing relevant images or videos, especially visual content
- Getting it reviewed by the editor
- Confirming the changes
- Uploading the content
- Publishing the content
10. Devote Time and Effort in Creating Visual Content
Or, we must say in videos. You can easily interpret the strength of videos by the YouTube and Instagram trending nowadays. People are welcoming video content more than anything else right now. As per renowned marketers around the globe, videos are producing more leads than ever. The live content quenches the thirst for knowledge among visitors and potential customers.
Improve your content marketing strategies by including quality video content in your posts. Whether you’re thinking of Facebook, Instagram, or YouTube, there are a lot of video posting options for your business. So, create different types of video content over different platforms such as Instagram Reels, IGTV video, Stories, and snippets.
In addition, go live on social media. Moreover, you can post video content on how-to-guides, informative ones, or behind-the-scenes videos.
Finally, you Rock to go…..
No matter in which stage you’re currently in your content marketing, it is never late to apply a strategic formula for anything. If you’re not encountering the result as desired, then it’s time when you should try out the above-mentioned tricks for expanding your business’s content marketing services.